We’re big fans of Apple products and have been very loyal to the brand; iPhones, tablets, laptops, and desktops – oh my, even Apple TV’s. (more…)
Tag: integrated marketing
It's not a flying car, but…
We have a new member of the household named Alexa. She’s young and slim and takes orders as quick as you can dish them out. But I’m not jealous – not yet anyway. (more…)
Are you Mod?
The advancement of technology gives consumers greater decision-making and purchasing power. Gone are the days when you shop for a new car in the newspaper and haggle over price with a sales manager at the dealership. (more…)
Meet Guru, Susan!
People are the very essence of a company, and the best way to begin to understand a company is by learning about its people. (more…)
Next Thing – Smart Paper?
I recently read an interesting article in Storyboard about smartphone maker Ericsson, and their work in creating smart paper. (more…)
A Call-to-Action
Facebook recently launched a Call-to-Action button for business pages. The button sits next to the “Like” button, and can drive traffic to a special offer, such as: Book Now, Contact Us, Use App and more. Check it out! (more…)
Who's got it better?
Do you prefer watching your fave football team on TV or at the stadium? The 49ers have embarked on something quite unique. (more…)
Marketing and Stuffed Burgers
What is it about summer cooking that reminds me of integrated marketing? I admit I’m not normal and look at life through a marketing lens. (more…)
Talk is Cheap in Integrated Marketing
Integration, integration, integration…that’s all you hear these days, and it has become meaningless. (more…)
Fostering Marketing Innovation
One of my early clients taught me the benefits of direct mail testing, and since then I’ve incorporated testing in many on and offline marketing campaigns. (more…)
