Manish Khurana, Chief Information Officer at Clinica Sierra Vista contacted me recently about Epic Referral optimization project. Manish had a backlog of approximately 20,000 physician referrals that were about to expire and needed help communicating this information to patients. A few hours later, I joined Manish and his team for a videoconference to assess the situation.
Our buddy, Piet Levy with the American Marketing Assoc. reminds us of important structure needed when establishing yourself and your business in social media:
• Define your Business Goals: What is it you want to achieve?
The drought. It’s plaguing California. We’ve all heard of it. People tell us, “Save water,” “Shower less,” and “Stop eating almonds” (because apparently that uses up lots of California’s water?). But we don’t listen. (more…)
We’re pleased to introduce Summer Chiu, ZOOM Cross-Media social media specialist. Summer is an upper-division marketing student at Biola University. She’s the real deal and I think you’re going to love her as much as we do. (more…)
It wasn’t long ago that my friend drew a picture of me. She gave me big eyes and a beautiful smile. She was quite generous in her interpretation after a long day. (more…)
ZOOM Media is a marketing production agency specializing in campaign development and implementation. Services include: marketing consulting, senior project management, creative development, and production management.
Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.
Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.
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