A medicine alumni association approached us about creating an interactive kiosk for their graduate and resident award recipients. Black & white images dating back to 1988 hung on a wall featuring awardees in one of their main buildings. Each year they recognize their best and brightest physicians, including one of California’s first Surgeon Generals.
Our first step was to understand their goals for the effort. The director wanted something beyond just a wall of portraits and tasked us to create an engaging and dynamic platform that was both interactive and informative. We jumped at the chance.
After several conversations, we visited the location of the kiosk to better understand the context. It was located in an area of the building that had great exposure to important offices and meeting rooms. We wanted to use the location to draw people into the space with a lively display.
With these concepts in mind, we created a wireframe to present to the client. It visually outlined functionality that utilized icons that allowed users to query award recipients based on three criteria: type, year, and alphabetical listings.
The platform was new with unknown compatibility and functionality. We needed to create digital images from dated photographs and developed base copy for physician biographies to build the database. Finally, blending the platform and the database to make a fully functional interactive display. We addressed these challenges through diagnostic testing and troubleshooting.
The finished product is a highly visual Interactive interface within branding standards. It also includes loop animation that features award recipients, icons to query awardees, information about award criteria and an ability to nominate candidates.
ZOOM Media is a marketing production agency specializing in campaign development and implementation. Our services include project management, integrated marketing, and digital outreach. For more information contact Janet Osterdock at [email protected] or 916-939-8025.
Grandma Bev was creative and full of delightful cheer. For years, she sent Holiday cards in 3-dimensional handcrafted envelopes, using shipping materials and trinkets that she collected. She lived near the water, and many of the cards had a boathouse theme. Here’s Captain Lou, Bev’s husband, and his Delta Tours.
My favorite envelope is the snow globe that extends 2” from the face of the envelope. Grandpa Lou is Santa Claus and Grandma Bev is Mrs. Claus in her wheelchair. 23-years from the day she mailed the cards, it still snows when you shake it.
As a USPS Mail Design Professional, I’m amazed that her envelopes processed through the USPS system and how well these precious keepsakes stayed intact. I think her note to the mail carrier did the trick: “Hi there, Mailperson. Have a good day!”
We all need a Grandma Bev in our lives. Especially during this time of COVID. She reminds me that it’s the little things in life that count and the kindness we extend to each other.
Join us in celebrating Grandma Bev’s joy this Holiday Season!
UC Berkeley’s Haas School of Business graduate, Adam Osterdock, joins ZOOM Media as Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined ZOOM directly after graduating from Haas School of Business, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.
Adam will help develop ZOOM’s programs to navigate our clients changing needs in a COVID-19 world. His approach is comprehensive and unique to each client.
“Please join us in welcoming Adam to ZOOM Media with a shout-out, or contact him directly at [email protected] or (925) 478-9009. Adam brings a world-class education and fresh perspective to the team and to the Sacramento region.”
Manish Khurana, Chief Information Officer at Clinica Sierra Vista contacted me recently about Epic Referral optimization project. Manish had a backlog of approximately 20,000 physician referrals that were about to expire and needed help communicating this information to patients. A few hours later, I joined Manish and his team for a videoconference to assess the situation.
Life sometimes comes full circle and this is one of those moments. Let me begin, I had just graduated from fashion-college, and I had my dream job working for Manetti-Farrow, the sole distributor of the Gucci Accessory Collection. (more…)
For a long time, I thought creating shareable content meant posting bit size pieces of information on social media with a social share link. (more…)
ZOOM Media is a marketing production agency specializing in campaign development and implementation. Services include: marketing consulting, senior project management, creative development, and production management.
Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.