I recently read an interesting article in Storyboard about smartphone maker Ericsson, and their work in creating smart paper. It reinforces our belief that a tactile experience will not go away, but will continue to evolve as an important platform in driving traffic online.
With this nascent technology, the moment you touch a piece of paper, information is instantly transferred to your smartphone. Dubbed connected paper, the technology uses capacity coupling to transfer electrical impulses through the human body, making any paper like your smartphone’s touchscreen.
As you can imagine, the potential for cross-media promotions is intriguing: a direct-mail recipient’s phone, for example, can bring up your website the moment they pick up your postcard – no QR code scanning necessary.
Unveiled at January’s Consumer Electronic Show, the technology can currently transfer up to 10Mbps of data. Ericsson says, the company really has it’s eyes on the near future and the rollout of 5G networks.
Storyboard Spring 2015