It's not a flying car, but…

We have a new member of the household named Alexa. She’s young and slim and takes orders as quick as you can dish them out. But I’m not jealous – not yet anyway.
Alexa is Amazon’s new voice-activated personal assistant.
While voice recognition has been available on phones for years, Amazon takes it to an entirely new level. Through its Alexa Skills Kit (ASK) Amazon offers developers a collection of self-service APIs and tools that make it easy to create new voice-driven capabilities, like ordering pizza or getting your Fitbit results.
The Smart Home Skill is a new addition to the Alexa Skills Kits and allows companies to add value to their products with skills to control cloud-connected devices. Features include the ability to turn on your sprinklers, lock your doors, or adjust the thermostat.
For marketers, this platform offers new ways to interact with users in a more natural interface.
“Alexa, can you take the dog for a walk?”

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media