Gratitude is when memory is stored in the heart and not in the mind. Lionel Hampton (more…)
Author: Janet Osterdock
Postage Reprieve Creates Opportunity
On October 1st the USPS Governors decided not to seek a price change for mail and shipping services in early 2015. This is great news for marketing professionals and direct mailers. (more…)
USPS Delivers Groceries in SF
Beyond snow, sleet and rain – USPS delivers! In China you can send a box of fruit with a solar light in the package so the fruit continues to ripen while it’s in transit. (more…)
Even the Big Guys Mess Up!
As a direct marketing specialist the only thing sweeter than creating a compelling offer is receiving a compelling offer. Or is it? (more…)
Who's got it better?
Do you prefer watching your fave football team on TV or at the stadium? The 49ers have embarked on something quite unique. (more…)
Marketing and Stuffed Burgers
What is it about summer cooking that reminds me of integrated marketing? I admit I’m not normal and look at life through a marketing lens. (more…)
Talk is Cheap in Integrated Marketing
Integration, integration, integration…that’s all you hear these days, and it has become meaningless. (more…)
Using Video in Storytelling
There’s no question that video can be powerful in conveying a message or emotional appeal, particularly with non-profits. (more…)
Fostering Marketing Innovation
One of my early clients taught me the benefits of direct mail testing, and since then I’ve incorporated testing in many on and offline marketing campaigns. (more…)
Zuckerberg family donates $5,000,000
It wasn’t long ago that my friend drew a picture of me. She gave me big eyes and a beautiful smile. She was quite generous in her interpretation after a long day. (more…)
