As a direct marketing specialist the only thing sweeter than creating a compelling offer is receiving a compelling offer. Or is it? (more…)
Author: Janet Osterdock
Who's got it better?
Do you prefer watching your fave football team on TV or at the stadium? The 49ers have embarked on something quite unique. (more…)
Marketing and Stuffed Burgers
What is it about summer cooking that reminds me of integrated marketing? I admit I’m not normal and look at life through a marketing lens. (more…)
Talk is Cheap in Integrated Marketing
Integration, integration, integration…that’s all you hear these days, and it has become meaningless. (more…)
Using Video in Storytelling
There’s no question that video can be powerful in conveying a message or emotional appeal, particularly with non-profits. (more…)
Fostering Marketing Innovation
One of my early clients taught me the benefits of direct mail testing, and since then I’ve incorporated testing in many on and offline marketing campaigns. (more…)
Zuckerberg family donates $5,000,000
It wasn’t long ago that my friend drew a picture of me. She gave me big eyes and a beautiful smile. She was quite generous in her interpretation after a long day. (more…)
5 Lessons in 5 Years
Almost five years ago we launched a business with an idea, and because of you we’re celebrating an important milestone. (more…)
Learn the New Direct Mail Standards
As a direct marketing expert, I often see marketing professionals underestimate the value of direct mail. (more…)
Fun Sochi 2014 Apps
If you love the Olympics as much as we do, you’ll want to check out these new apps to stay connected to your fave athletes and events. (more…)
