For a long time, I thought creating shareable content meant posting bit size pieces of information on social media with a social share link. I’ve learned over time that there’s more to creating shareable content than a pithy Twitter or Facebook post.
According to a CMO Survey, on a scale of 1-7, only 6.8% of respondents believe that social media is “very integrated,” while 16.7% believe that it’s not integrated at all. How are you integrating your marketing?
As a young professional, she sat across the desk from her boss, and received her annual performance review. It was a good review, but with one big challenge. Her boss gave her an action item that tasked her to volunteer in the El Dorado County community.
I had the delight of meeting Kathy Witherow, Board of Trustees Member of Marshall Foundation and Assistant to El Dorado County Supervisor Brian Veerkamp. Kathy exemplifies the people of Placerville in her passion and commitment to serving her community.
I’ve heard the story a dozen times, someone at school kicked her in the stomach for no reason, and she asked the school nurse if she could go home. She had the wind knocked out of her, and was not feeling well physically or emotionally. The nurse said no, but she went home anyway.
Many of you know we lost our two beloved dogs last spring. Their losses came within a month of each other, and it was very difficult having their passing so close to each other. For several months we wrestled with whether to get another dog.
The advancement of technology gives consumers greater decision-making and purchasing power. Gone are the days when you shop for a new car in the newspaper and haggle over price with a sales manager at the dealership.
Max is a cancer therapy Labradoodle that meets and greets patients at the Marshall Medical Cancer Center in Cameron Park. His owner and the Cancer Resource Center director, Wendy Goossen, remembered one day in particular when a young girl approached her.
As direct marketing experts, we use a mixture of various medias to develop compelling messaging for our clients.