Internet use via mobile skews young: 50% of respondents age 18-34 have used it, while only 15% of those 55 and older have tried it. Among respondents who access the Web via mobile, (more…)
Author: Janet Osterdock
The Times They Are A-Changing
If you close your eyes for a minute, you’ll miss the latest changes in our marketing industry. (more…)
Confessions of a Fashionista
From Ralph Lauren to Jones New York, and Evan Picone, I was given an $8,000 clothing allowance and was charged to wear only regularly priced clothes when visiting one of our retail outlets.
Smart Social Networking
The following are social media tips that I read in this weeks Marketing News, written by Sima Dahl. It’s always good to get back to the basics: (more…)
The customer has changed…
Many of us think that the recession and recent changes in consumer behavior is temporary. Don’t get fouled, check out the following findings from our top researchers:
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And then there was the USPS…
On March 2nd, Postmaster John Potter of the USPS, announced a 10-year plan to return to profitability, including increased productivity, new products, and legislative reform…blah, blah, blah (more…)
2010 Social Games
There are now more people watching the Olympics online then those that watch the games on TV. What about the Super Bowl Coco Cola ad? 100,000,000 people saw it on TV, while 500,000,000 say it online. (more…)
New Media 101
While many of us consider social media to be new and innovative, it’s actually more of an old style of communication. (more…)
You can't measure social media….
Or can you? The good news is Yes, social media is measurable and here’s how: 1) Traffic is the most obvious way to measure a social media campaign. (more…)
It’s sometimes nice to say goodbye~
2009 was a tough year for many and saying goodbye can be a renewal and wonderful start to new challenges. (more…)
