The customer has changed…

Many of us think that the recession and recent changes in consumer behavior is temporary. Don’t get fouled, check out the following findings from our top researchers:

  • 86% believe price is an important consideration in making a purchase this year
  • 87% expect to cut back on “non essential groceries” in 2010
  • 56% will spend less dining out his year
  • 50% compare prices on most grocery trips
  • 30% of grocery items are purchased at a discount
  • 26% will never again spend as much as they did before the recession
  • 39% read consumer-generated reviews of stores or products online
  • 34% have buying decisions influenced more by online consumer reviews and ratings than advertising. ZOOMology:  good reason to be in a meaningful SM effort


Information Resources Inc., December 2009, Mintel International Group, January 2010, Nielson Co., December 2009, Deloitte LLP, November 2009

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media