People behind the world’s most creative work are beginning to put their heads in a cloud. With the launch this year of Adobe’s Creative Cloud and Creative Suite 6, (more…)
Category: Marketing Strategy
5 Ways Stories Build Trust
Seth Godin, in his book Permission Marketing, asks, “Where does the trust come from? That is what every marketer wants to know. Without trust, marketers know that there are no sales.” (more…)
Targeted Direct Marketing is King!
Everyone is familiar with the saying “location, location, location.” In marketing, the same level of importance is given to “target, target, target.” Who are you targeting? (more…)
Using Google Alerts: 10 fabulous ways!
You may want to think again about harnessing the power of Google Alerts. Especially after reading the 10 awesome ideas below on how to use it to power up your business. (more…)
Stay Relevant: 5 Easy Steps
These days the same-old, same-old, is simply not working. It wasn’t long ago that you could work for a company and build a career through hard work and commitment. Today, this isn’t the case. (more…)
Is Mobile Right for My Biz?
Deciding what social media platforms is an important element in developing meaningful strategy. (more…)
Make that Drink (and lots more) Your Own
It started with Starbucks and has worked it’s way into the mainstream. Personalization that is, of just about everything. (more…)
Technology and Children
With six laptops in the house and three people, I say these things as a reminder to myself as much as anyone. (more…)
The Times They Are A-Changing
If you close your eyes for a minute, you’ll miss the latest changes in our marketing industry. (more…)
2010 Social Games
There are now more people watching the Olympics online then those that watch the games on TV. What about the Super Bowl Coco Cola ad? 100,000,000 people saw it on TV, while 500,000,000 say it online. (more…)
