Is Mobile Right for My Biz?

Deciding what social media platforms is an important element in developing meaningful strategy. Here is a short quiz offered by our friend, Jamie Turner of The 60 Second Marketer to help you decide whether or not to participate in mobile:
1) Customer Demographics: The median age of my customer is under 45 years old (Yes +10. No -5)
2) Physical Locations: My company has multiple physical locations (Yes +5. No +0)
3) Type of Customers: My company sells only B2C (Yes +5. No +0)
4) Advertising Budget: My company spends more than 5% of revenue on marketing (Yes +10. No +0)
5) Regional Demographics: My typical customer lives in a city with more than 200,000 people (Yes +10. No -5)
6) Company Revenue: My company generates more than $10 million in annual revenue (Yes +5. No -5)
7) Market Competition: My industry is highly competitive (Yes +10. No +0)
Score between 35 – 55 you should definitely get started in mobile media
Score between 15 – 35 you should probably consider mobile media
Below 15 your safe, no need to invest now

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media