QR Code App That Will Blow Your Socks Off!

Korean Grocery store Tesco set out to see if they could become the #1 grocery in Korea, without increasing the number of stores. 
Their research team and wrapped their head around the psyche of the Korean culture. Koreans are the second hardest working people in the world and because of that, spend long hours at work and have little time to shop. With that in mind, their marketing team developed a creative solution – a virtual store.

Subway stations were literally turned into Tesco shopping centers aisles with billboards of grocery store shelves. Each item had a QR code, which could be read by a smartphone, while they were waiting for a train. Purchased items were placed directly into an online shopping cart and were delivered to their home, during their off hours.
The campaign was enormously successful. Tesco became the #1 online grocery retailer and is quickly close the gap in overall sales to the #1 grocery retailer.
Other impressive statistics:           

  •             10,287 visited the online store
  •             New registered members rose by 76%
  •             Online sales increased by 130%

This is the kind of stuff that trips our trigger. If it trips yours, give us a shoot. We would luv to brainstorm about the possibilities of your business.

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media