Author name: Janet Osterdock

Marketing Technology

It's not a flying car, but…

Alexa, Amazon’s new voice-activated personal assistant, takes things to an entirely new level. The Alexa Skills Kit (ASK) offers developers a collection of self-service APIs and tools that make it easy to create new voice-driven capabilities, like ordering pizza or getting your Fitbit results.

Marketing Strategy

411 on Creating Shareable Content

For a long time, I thought creating shareable content meant posting bit size pieces of information on social media with a social share link. I’ve learned over time that there’s more to creating shareable content than a pithy Twitter or Facebook post.

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