Giving back to your community is hip and we’re thrilled! However, the challenge for non-profits in attracting new donors and cultivating existing donors is more difficult than ever before. (more…)
Author: Janet Osterdock
ZOOM Cross-Media Receives 3 Silvers
ZOOM Cross-Media received three silver medals in cross-media at the annual 2012 Show of Print/Design Excellence Awards. (more…)
Capitol Air Show Takes Flight Part 2
Once In The Air, It Was A Smooth Flight. ZOOM’s first step was to create a button that linked directly to the entry form for the CCAS website home page. (more…)
Capitol Air Show Takes Flight Part 1
ZOOM received a call from the California Capitol Air Show (CCAS) on the Tuesday before Father’s Day. They wanted to do a tie-in promotion. (more…)
Email Marketing: activating the inactive!
THE CHALLENGE: A large healthcare benefits provider, (HBP), with an existing database of over 3 million records, discovered that one third of it’s database, approx. 1,300,000 records, were inactive. (more…)
Understanding Social Media Platforms
Social media platforms are highly dynamic. Some come with high promise and a lot of hoopla, while others maintain their position as leaders and true dominators. (more…)
5 Ways Stories Build Trust
Seth Godin, in his book Permission Marketing, asks, “Where does the trust come from? That is what every marketer wants to know. Without trust, marketers know that there are no sales.” (more…)
Happy 100th Birthday Girl Scouts – You Rock!
My first sales job was selling Girl Scout Cookies door-to-door and it was the best sales training I ever received. Little did I know then, that selling was about serving and helping others. (more…)
Timeline Pages: 5 Things You Must Know
Timeline Pages has launched and we have until March 31st to figure it out! While feedback from the social media community has been mixed for the most part we believe the changes are positive for community engagement. (more…)
Got MiniSite Design?
Consider a minisite design or micro website as a primary connection point or home base for information, while still connecting social media. A minisite design can also be a great work around for a clunky website or feature of a new product or services. (more…)
