Capitol Air Show Takes Flight Part 2

Once In The Air, It Was A Smooth Flight. ZOOM’s first step was to create a button that linked directly to the entry form for the CCAS website home page. The stories that were entered were heartwarming, about warbirds and aircraft lovers alike. Participants entered stories about:

  • Veterans, many with personal experiences
  • Pilots and their love of aircraft
  • Aircraft fans of all types

ZOOM used functionality built into Facebook that automatically enabled participants to post their entry on the CCAS wall. These entries were auto-posted, unless they opted out, on their own walls; reaching out to both family and friends. With the average friend count on Facebook at 190 people, this optimized the potential to grow a considerable word-of-mouth following.

ZOOM then layered on highly targeted Facebook advertising that included:

  • Aircraft enthusiasts
  • Families with young children
  • Veterans

Strong Relationships and Increased Sales Created a Smooth Landing
The CCAS September air show was a successful, well attended, wonderful event for people of all ages, old and young alike; featuring the United States Air Force Thunderbirds, as well as aerobatics, vintage warbirds, interactive aircraft displays, and women pilots in daredevil aerobatic stunt shows.
The Facebook drawing, launched within 48 hours on Father’s Day, was just in time for the buzz. It was cost effective, and provided tremendous benefits in addition to increased attendance by:

  • Taking advantage of the larger Father’s Day conversation in June to begin a new Social conversation about an event coming up in September.
  • Increasing awareness of the event by using social conversation and authentic engagement
  • Recognizing CCAS’s current fans and acknowledging their loyalty…. always important to do and often forgotten!
  • Engaging with their most loyal fans on a very personal level, giving them a platform to share related experiences and stories.
  • Creating more fans by supporting word-of-mouth sharing and promotion.

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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