Capitol Air Show Takes Flight Part 1

ZOOM received a call from the California Capitol Air Show (CCAS) on the Tuesday before Father’s Day. They wanted to do a tie-in promotion. 

Father’s Day was the following Sunday.

They had realized what a great opportunity the holiday offered to get the word out about their September event, and that it was time to take ZOOM’s sage advice to “start the conversation early!” In addition to getting a good running start at increased attendance and ticket sales, they wanted to reward their existing loyal fan base, and, at the same time, add to it.

CCAS is a local Sacramento non-profit established in 2004. Since then, they have become one of the largest and most respected air shows in the country. Every year they award over 70 scholarships in aviation, aerospace, aeronautics, and related fields.

The Runway Was Pretty Short For A Solid Takeoff.
In addition to there being very little time to create and implement a promotion, they had a limited budget with very little money for advertising. Their primary outreach in the past had been radio, newspaper and TV ads, placed in just prior to the event.
CCAS, remembering their conversation with ZOOM the year before, went directly to them to ask for their help. “If anybody could pull it off, Janet could do it,” a CCAS spokesperson said.
Time restraints left only one platform available, Facebook. ZOOM’s solution was to launch a Facebook drawing for passes to see the restricted and highly secured aircraft not ordinarily accessible to the public. To enter the drawing they would ask participants to nominate their father, or father figure, and explain why he deserved to be selected.

Read about CCAS results

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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