The prevailing opinion is that social media is free. Sure, there’s no cost to set up an account on Facebook, Twitter, or YouTube but is it really free? (more…)
Author: Janet Osterdock
Are newspapers dead?
379 U.S. newspapers plunged on average of 10.6% from April – September 2009 which is on top of heavy declines the last years. (more…)
Why Most Marketing is Not Working
We are hit with more than 600 marketing messages every day, so it’s not surprising that most advertisements fall on deaf ears. (more…)
A conversation based in reality
Marketing in today’s environment is more complex than ever before. Postage increases every year, paper increases several times a year, and response rates are lower than ever before. (more…)
