Booklet or Catalog Envelope?

Do I select a booklet or catalog style envelope?
If you’re mailing a few personal or full rate letters, the type of envelope does not effect the cost of mail services or postage because you’ll likely assemble the mail piece yourself.  If you are managing a project over 1,000 pieces, you’ll want to consider automating insertion.
A booklet envelope open on the long side and inserts can be automated,  while a booklet style envelope, opens on the short side and can not. Typical insertion equipment runs anywhere from 5,000 to 10,000 pieces an hour depending on the system and specific of the application.   Hand insertion typically runs from 250 – 500 pieces an hour.
Time = Money, so if you’re planning a mailing over 1,000 pieces you’ll want considering selecting a booklet style envelope.   You’ll see loads of savings in the cost of mail services, which can run in the thousands of dollars based on the size of the campaign.

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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media