Diversity. Racial Reconciliation. (more…)
Category: Unique Storytelling
Worth Repeating
“Judge your success by the degree that you’re enjoying peace, health, and love. Let people know where you stand. Never compromise your integrity. Hard work and perseverance are the key to successful enterprise. (more…)
Storytelling: Rutgers Uses Seinfeld
I just love Seinfeld, and never seem to tire of it. Matter of fact, when I have a bout of insomnia from a full day, I watch an episode or two, chuckle and quickly fall back asleep. (more…)
Marketing and Stuffed Burgers
What is it about summer cooking that reminds me of integrated marketing? I admit I’m not normal and look at life through a marketing lens. (more…)
Using Video in Storytelling
There’s no question that video can be powerful in conveying a message or emotional appeal, particularly with non-profits. (more…)
How to Salvage Old Data
Integrated and cross-media marketing adds complexity to solving marketing challenges. For many, it’s appealing to throw a one-step action to remedy a situation. (more…)
Pitcher Ryan Cook Makes the Pitch!
In our busy lives, it easy to say we understand or empathize with someone, but do we really?
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Capitol Air Show Takes Flight Part 2
Once In The Air, It Was A Smooth Flight. ZOOM’s first step was to create a button that linked directly to the entry form for the CCAS website home page. (more…)
Capitol Air Show Takes Flight Part 1
ZOOM received a call from the California Capitol Air Show (CCAS) on the Tuesday before Father’s Day. They wanted to do a tie-in promotion. (more…)
Email Marketing: activating the inactive!
THE CHALLENGE: A large healthcare benefits provider, (HBP), with an existing database of over 3 million records, discovered that one third of it’s database, approx. 1,300,000 records, were inactive. (more…)
