Storytelling: Rutgers Uses Seinfeld

I just love Seinfeld, and never seem to tire of it. Matter of fact, when I have a bout of insomnia from a full day, I watch an episode or two, chuckle and quickly fall back asleep. 
So it was fun to hear about Rutgers University professor, Dr. Anthony Tobia, using Seinfeld to teach psychiatry. Dr. Tobia assigns two episodes a week. He says it gimmickly engages students but from that point on, it’s serious in that it provides scenes to teach major points of psychiatry.
Really there’s something serious about Kramer’s Merv Griffin set, or the summer of George? Indeed there is, and it’s called psych-feld.

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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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