Marketing Technology

It's not a flying car, but…

Alexa, Amazon’s new voice-activated personal assistant, takes things to an entirely new level. The Alexa Skills Kit (ASK) offers developers a collection of self-service APIs and tools that make it easy to create new voice-driven capabilities, like ordering pizza or getting your Fitbit results.

Marketing Strategy

411 on Creating Shareable Content

For a long time, I thought creating shareable content meant posting bit size pieces of information on social media with a social share link. I’ve learned over time that there’s more to creating shareable content than a pithy Twitter or Facebook post.

Marketing Strategy

Prospecting Services

According to a CMO Survey, on a scale of 1-7, only 6.8% of respondents believe that social media is “very integrated,” while 16.7% believe that it’s not integrated at all. How are you integrating your marketing?

Unique Storytelling

Volunteer – It's Contagious!

As a young professional, she sat across the desk from her boss, and received her annual performance review. It was a good review, but with one big challenge. Her boss gave her an action item that tasked her to volunteer in the El Dorado County community.

Unique Storytelling

Giving M.O.R.E Thanks

I’ve heard the story a dozen times, someone at school kicked her in the stomach for no reason, and she asked the school nurse if she could go home. She had the wind knocked out of her, and was not feeling well physically or emotionally. The nurse said no, but she went home anyway.

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