Marketing Technology

It's not a flying car, but…

Alexa, Amazon’s new voice-activated personal assistant, takes things to an entirely new level. The Alexa Skills Kit (ASK) offers developers a collection of self-service APIs and tools that make it easy to create new voice-driven capabilities, like ordering pizza or getting your Fitbit results.

Marketing Strategy

411 on Creating Shareable Content

For a long time, I thought creating shareable content meant posting bit size pieces of information on social media with a social share link. I’ve learned over time that there’s more to creating shareable content than a pithy Twitter or Facebook post.

Marketing Strategy

Prospecting Services

According to a CMO Survey, on a scale of 1-7, only 6.8% of respondents believe that social media is “very integrated,” while 16.7% believe that it’s not integrated at all. How are you integrating your marketing?

Unique Storytelling

Volunteer – It's Contagious!

As a young professional, she sat across the desk from her boss, and received her annual performance review. It was a good review, but with one big challenge. Her boss gave her an action item that tasked her to volunteer in the El Dorado County community.

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ZOOM Media