Once In The Air, It Was A Smooth Flight. ZOOM’s first step was to create a button that linked directly to the entry form for the CCAS website home page. (more…)
Month: April 2012
Capitol Air Show Takes Flight Part 1
ZOOM received a call from the California Capitol Air Show (CCAS) on the Tuesday before Father’s Day. They wanted to do a tie-in promotion. (more…)
Email Marketing: activating the inactive!
THE CHALLENGE: A large healthcare benefits provider, (HBP), with an existing database of over 3 million records, discovered that one third of it’s database, approx. 1,300,000 records, were inactive. (more…)
Understanding Social Media Platforms
Social media platforms are highly dynamic. Some come with high promise and a lot of hoopla, while others maintain their position as leaders and true dominators. (more…)
