Your next wallet could be a phone…

Ru kidding? Nope! Marc Freed-Freeman is overseeing Google Wallet services, which is scheduled to launch later this month. 
This new technology will allow you to use your smartphone to pay for a wide-variety of services, including brick-and mortar purchases.
While making payments from your smartphone is not new, proximity technology is and it will change the way we can make a purchase. Google Wallet uses Near Field Communication, short-range communication systems that can transmit secure credit card data within a range of about 1.6”, allowing a smartphone to become a virtual credit card or prepaid cash card.
Initially, the technology will be available to a select group of Samsung Nexus S Android phone on the Sprint network, but I bet it won’t be long until others offer similar technology.
Other new mobile payment technologies, include:
Isis: A joint venture of AT & T, T-mobile and Verizon is scheduled to launch their version of NFC in the first half of 2012.
Square: Launched by Twitter co-founder Jack Dorsey, already provides hardware that allows you to use an iPad, iPhone or Android phone to swipe and process credit card transactions.
Jumio and Naratte: Allow users to complete the equivalent of a credit card swipe by transmitting payment data through a camera.
PayPal says purchases on all kinds of mobile devices using its services, including proximity like NFC and standard Internet-based purchases to grow from $750 million in 2010 to 7.5 billion in 2013.
BTW, check out the new ZOOM client service tab with PayPal interface at http://zoommedia.agency

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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