USPS Announces 6 Awesome Incentives

USPS incentivesSix USPS promotional campaigns are scheduled this year to incentivize mailers that integrated direct mail with mobile technology. One our faves, for the simplicity, is Click-to-Call. Click to call is a web-based communication tool in which a person initiates a phone call by clicking a button, image or text to connect with another person through voice communication. It can be initiated by hyperlinks on a websites, email, or other internet-connected object including a 2-D barcode.

Simply place a 2-D barcode anywhere on the outside of the mailer, that can be scanned by a mobile device and allows one of the following:

  • The barcode links directly to a mobile optimized website with a click to call link
  • When scanned, the barcode, brings up a phone number automatically in the users phone
  • A link that leads the recipient to a live interaction or the ability to leave a message

USPS Incentive Mean Big $avings!
Click-to-Call provides mailers an upfront two percent postage discount on Standard Mail, Non Profit Standard Mail and First-Class letters, flats and cards (presorted and automation). For large campaigns, this can mean BIG $avings.
Registration Required
Opens January 15, 2013 and will continue through April 30, 2013. Mail service providers must register on the USPS Business Customer Gateway via the Incentive Program Service prior to mail entry.
Come back next week for the 411 on another USPS promotion.

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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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