Is Your Contest Legal?

Is your social media contest legal?
Have you thought about hosting a contest or sweepstake for your business or non-profit? It’s a great way to engage and build relationship with your community. Just be careful, there are rules and regulations that you’ll want to abide.
Here’s a punch list developed by Jesse Body and Allan Friel to help you understand the basic requirements.
 
Important Legal Considerations for Contests and Sweepstakes
1)   Same start and end dates for all entry methods
2)   No payment or purchase needed to receive or claim a prize
3)   Disclose prize details, including the approximate retail value of the prize(s)
4)   Disclose eligibility requirements in the official rules
5)   Perform all aspects of the promotion, including winner selection, verification, prize redemption, and other aspects described in the official rules
6)   Store and process entries in a secure location
7)   Keep all promotion entries and winner lists for a minimum of four years from the date the last prize is redeemed
 
Specifics for Sweepstakes
1)   Make sure there is no purchase necessary to win
2)   All participants must be treated equally
3)   If the total retail value of all prizes is over $500 and offered through a retail establishment and open to the residents of Rhode Island, the sweepstakes must be registered in Rhode Island
4)   If the total retail value of all prizes is over $5,000 and open to residents of Florida and New York, the sweepstakes will need to be registered and bonded in Florida and New York
 
Specifics for Skill Contests
1)   Make sure that the actual “bona fide skill” determines the winner rather than the chance (otherwise the promotion is a sweepstake)
2)   Disclose the objective judging criteria that will be used to determine the winner(s) and the weight that each will be given in the official rules
3)   Judges must be qualified and have the expertise to judge the entry using the stated criteria
4)   Judges should use score cards for each entry
5)   Disclose a tie breaking method, it case it is needed in the official rules
6)   If purchase is needed, see state rules for specific requirements
 
When to Seek Counsel for Additional Legal Compliance
1)   Seek local counsel when open to those outside of the U.S.
2)   When advertising for the promotion or entry materials are sent by the U.S.P.S.
3)   Where a survey, questionnaire or repeat visits to a website are required
4)   Where participants are invited to create and submit video or other works associated to the promotion and the entry will be used in other ways
5)   Where participants are asked to post content on a third party’s website
6)   When the public is involved in ranking, voting, or is otherwise involved in determining the winner
7)   Where any part of the promotion occurs via text message
8)   Where the promotion is aimed at an under aged audience
 
* Before you host a contest or sweepstake, we recommend that you seek your own counsel. This is in no way legal advice. 

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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