5 Ways Social Media Makes the World Better

1) Supporting Revolution Across the World: In the 60’s and 70’s protesters demonstrated in front of the White House. Today, they take to Facebook. Social media was the backbone of organizing protesters in Egypt, which led to the downfall of President Mubarak.

2) Emergency Support

In October 2012, New Yorkers with no electricity took to Twitter to share Hurricane Sandy emergency information, including transportation updates and gas station availability to other stranded locals.
3) Citizenville
After the Boston Bombing, news organizations solicited the help of the community.  Within a few hours, 2,000 tips were received from locals, which included photographs and video of the scene. As a result within a short period of time, the suspects had been identified.
4) Saluting Our Soldiers
Pinterest isn’t just for aspiring chefs. The US Army uses 31 boards to connect service members via powerful images of Vietnam Ware heroes and long-awaited reunions.
5) Organ Matching
Chris Strouth had been living with kidney disease for three years when he was told he needed a transplant. Chris took to Twitter and wrote, “I need a kidney.” Within a few days, 19 people stepped up and offered to be tested. One of them was a match and the decided to go through with the surgery. There’s also a Facebook donor network.

Inspired by Alison Caporimo


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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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