Keepin' it Fresh!

Some social media experts encourage posting across platforms with an automated tool such as Tweetdeck or Hootsuite. While these tools are great and we use them at ZOOM, be careful not to repeat yourself too frequently. This is a pet peeve of many regular social media users, so be sure to put the time into keeping your content fresh. Take a different angle to the story or feature a different side of an issue. You’ll find greater and more interesting depth, while giving your community the very best content!

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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media