Farmers and Cows Texting?

Who said texting was just for hipsters? Swiss farmers are using SMS text messaging as an alert when Elsie the cow goes into heat. Christian Oesch, 60, is testing a device that implants sensors in cows. The sensors measures body heat and when it reaches a certain temperature – BINGO – Oesch receives a text from one of his cows.
This is particular helpful information.  In recent years, cows have been under increasing stress to produce larger quantities of milk, and are showing fewer and fewer signs of heat.
Some animal advocates have raised concern. Not over the implant, but rather the increased stress that cows have been under.
Read more from the NY Times

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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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