Mobile Marketing Survey

Internet use via mobile skews young: 50% of respondents age 18-34 have used it, while only 15% of those 55 and older have tried it.  Among respondents who access the Web via mobile, 43% use it at least once per day.  51% say they have used mobile Web to gather information about a business, and one in five have a text to an SMS code to receive business information.
Consumers are using mobile to save money to make smart shopping decisions:
22% of smartphone owners said they had used a mobile bar code reader while shopping to do product research.
7% of all respondents had used a mobile coupon to make a purchase.  Of those: 65% had used them one to three times. 24% had used them four to six times; and 12% used a mobile coupon seven times or more.
Marketing News’ Exclusive Research with Lightspeed Research

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