Mobile Marketing Survey

Internet use via mobile skews young: 50% of respondents age 18-34 have used it, while only 15% of those 55 and older have tried it.  Among respondents who access the Web via mobile, 43% use it at least once per day.  51% say they have used mobile Web to gather information about a business, and one in five have a text to an SMS code to receive business information.
Consumers are using mobile to save money to make smart shopping decisions:
22% of smartphone owners said they had used a mobile bar code reader while shopping to do product research.
7% of all respondents had used a mobile coupon to make a purchase.  Of those: 65% had used them one to three times. 24% had used them four to six times; and 12% used a mobile coupon seven times or more.
Marketing News’ Exclusive Research with Lightspeed Research

Leave a Reply

Your email address will not be published. Required fields are marked *

About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media