Many of us think that the recession and recent changes in consumer behavior is temporary. Don’t get fouled, check out the following findings from our top researchers:

• 86% believe price is an important consideration in making a purchase this year
• 87% expect to cut back on “non essential groceries” in 2010
• 56% will spend less dining out his year
• 50% compare prices on most grocery trips
• 30% of grocery items are purchased at a discount
• 26% will never again spend as much as they did before the recession
• 39% read consumer-generated reviews of stores or products online
• 34% have buying decisions influenced more by online consumer reviews and ratings than advertising. ZOOMology:  good reason to be in a meaningful SM effort

Information Resources Inc., December 2009, Mintel International Group, January 2010, Nielson Co., December 2009, Deloitte LLP, November 2009