5 Myths of Mobile Marketing

One of my fave social media mentors, Jamie Turner with 60 Second Marketer, shared the following info from a roundtable he attended with Nicole Hall with Mobilize Worldwide 
1) Everyone has an iPhone

  • Only about 25% of the populations owns any kind of smart phone
  • Blackberry, Android and iPhone are in a dead heat for market share
  • Android grabbed 41% of share in the past 6 months, compared with 27% for Apple and 19% for Blackberry

2) You Need an App for That

  • With the rise of HTML5 the functionality and feel of mobile website is nearing that of Apps
  • You will need an App if you want to take advantage of GPS or augmented reality and a few other features
  • If you want to provide consumers with a way to connect with you via mobile, a mobile website is a great alternative

3) Mobile is the Internet, Just Smaller

  • People use mobile differently from how they use the internet, for example finding info quickly, comparing prices, making decisions immediately
  • People using PC’s are more likely to surf social networking sites and play games
  • Search is twice as prevalent on mobile web VS PC
  • 1/3 of all searches on mobile are local and 70% of searches lead to action within one month

4)  Mobile is only for BIG Companies

  • 75% of all marketers are planning to add mobile to their marketing mix this year….really?
  • 3 simple ways to get into mobile: Foursquare, optimize your website for mobile, claim your business on Google

5) Mobile is just for Teenagers

  • Average age of a person who sends text messages is 35
  • 35 – 44 year olds are the most likely to have downloaded an App in the last 30 days
  • Number of baby boomers texting and shopping using their mobile phone doubled between 2007 and 2009

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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

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