USPS Announces Picture Permit

USPS picture permit
In response to customer requests, the USPS announced the launch of Picture Permit Indicia on June 24th. Picture Permit allows commercial mailers to use a permit enhanced with logos, photos or other brand images of presorted mail. First-class mail letters and cards will be an additional 1 cent per piece, and standard letters and cards will be an additional 2 cents per piece.
Gary Reblin, Vice President, Domestic Products says “dozens of our largest customers looking to increase brand awareness and increase the effectiveness of their mail have asked us to allow more creativity in the design of their permit indicia.” Picture permit will allow mailers to use corporate logos, product visuals or other brand images in the permit indicia space. Additional USPS info
For set up support or other ideas on making your direct mail more appealing, contact [email protected]

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Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

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