I challenge you to a race!

Are you familiar with augmented reality? Check it out – it’s wicked cool. We recently exhibited at imarketing SF, and were inspired by the advancement of marketing technology, in particular augmented reality or AR. One of the highlights was a presentation by 900 Lbs. Creative, a Dallas Texas agency. They created an exhibit using AR at the Perot Museum of Nature and Science. Inspiring curiosity of all ages, patrons can race a Tyrannosaurus Rex or professional football player.
What is augmented reality?
Augmented reality (AR) should not be confused with virtual reality (VR). AR is the combination of the real world and imaginary. It is the layer-on of a computer-generated image on to a real-life environment.
Who’s using it?
Have you been to the happiest place on earth? I was always amazed at the technology that was on display. Disney is using AR in a big way. Recently, they added AR to their Star Wars Weekends, so don’t be surprised if you run into Chewbacca.
An early adopter of AR was the automotive industry. Instead of creating physical prototypes, they create a virtual component in a physical space to evaluate their design. This helps to reduce cost, and the time it takes to bring new designs to market.
Lego uses augmented reality in their stores worldwide to excite and engage with prospective buyers. Customers hold up an item to a camera called Digital Box, and the box opens in your hands fully animated and assembled.
Print and Digital Technology
One of our favorite cross-media applications of AR is at Ikea. Scan a QR code from their catalog, and use your smart device to see how the furniture looks in your home. Check it out!
We hope this technology inspire you. We’re all in favor of anything that enhances engagement.  
 

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About

Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet founded ZOOM Cross-Media in 2009 with a team of highly skilled industry specialists. She has a heart for service and works side-by-side with clients to deliver integrated high-impact campaigns. In Janet’s words “implementation is everything and it can make the difference between average performance and outstanding performance.” In her spare time, Janet volunteers in pet therapy at Shriner’s Hospital for Children.

Adam Osterdock is ZOOM Media’s Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined Zoom directly after graduating from the Haas School of Business at UC Berkeley, where he earned the Cal Alumni Leadership Award and represented UC Berkeley at multiple international business competitions. In his spare time, he volunteers by teaching workshops at the local community college on small business development and business-case analysis.

Zoom Media

Zoom Media