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# ZOOM Media

A marketing production agency specializing in campaign development

## Sitemaps

- [XML Sitemap](https://zoommedia.agency/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog All Posts](https://zoommedia.agency/blog/) - Continued ...
- [A Personal Perspective on Quiet Elegance](https://zoommedia.agency/a-personal-perspective-on-quiet-elegance/) - There's a kind of elegance that doesn’t try too hard—and Carolyn Bessette-Kennedy embodied it effortlessly with clean lines and neutral tones.
- [Consistency and Creativity are Powerful Partners](https://zoommedia.agency/consistency-and-creativity-are-powerful-partners/) - Lately, I've noticed something troubling in marketing. Here’s the truth: consistency builds trust. Flexibility builds relevance. You need both.
- [How Puppy Love Changes Our World!](https://zoommedia.agency/how-puppy-love-changes-our-world/) - We have a new puppy in the house—Cora—another beautiful English Springer Spaniel, thanks to Dalin’s Springers. Cora is a pistol. She’s playful, eager to learn, and takes great joy in teasing her big sister, Dory.
- [The Power—and Potential Pitfalls—of Being Flexible, Nimble, and Adaptable](https://zoommedia.agency/the-power-and-potential-pitfalls-of-being-flexible-nimble-and-adaptable/) - In a time when change is constant and often unpredictable, being Flexible, Nimble, and Adaptable has become core to how I move through the world. These qualities are more than ideas for me—they’re intentional reminders. I include them in my signature as a daily cue to stay grounded, especially when openness, responsiveness, or resilience feel
- [Recommended Print Specs](https://zoommedia.agency/recommended-print-specs/) - Print Specifications Crop marks are not required. Please supply files with 3mm bleed where required, and all text at least 3mm from the trim edge. High-resolution PDF files are preferred and can be sent via email (up to 5mb) or uploaded here. All images should be 300 dpi or higher at 100% print size to ensure
- [When AI Steps In, Don't Step Out - Lean In!](https://zoommedia.agency/when-ai-steps-in-dont-step-out-lean-in/) - I’ve been thinking a lot about how quickly AI is becoming an integral part of our everyday lives and how it appears to be the solution for almost everything. From auto-generated meeting notes to tools that help us write reports or crunch numbers—it’s amazing. As a Google-trained data analyst in SQL and R, I’m all
- [How to Turn a Wall Display into an Interactive Kiosk](https://zoommedia.agency/delivering-meaningful-engagement-with-interactive-kiosk/) - Project Overview A medicine alumni association approached us about creating an interactive kiosk for their graduate and resident award recipients. Black & white images dating back to 1988 hung on a wall featuring awardees in one of their main buildings. Each year they recognize their best and brightest physicians, including one of California’s first Surgeon
- [We See You, We Know You, and We Care](https://zoommedia.agency/we-see-you-we-know-you-and-we-care/) - Competitive Edge In marketing, big ideas get the spotlight—bold campaigns, flashy events, clever taglines. But if there’s one thing I’ve learned, it’s this: the magic lives in the details. Details build trust. It’s the personal ask that reflects someone’s preferences. It’s the thoughtful touches that say, we see you, we know you, and we care.
- [A Great Story that Made an Impact](https://zoommedia.agency/a-great-story-that-made-an-impact/) - My dad was 54 when he had me. He had a gentle nature, and as a kid, I followed him around our garden after he got home from work. He grew delicious vegetables including tomatoes, carrots, squash, and my favorite artichokes. As he tended the garden, he also answered all my questions about life and
- [There's No Such Thing as a Marketing Plan](https://zoommedia.agency/theres-no-such-thing-as-a-marketing-plan/) - The power of being flexible, nimble, and adaptable in business.
- [And not Or: Pairing Digital and Direct Mail Campaigns](https://zoommedia.agency/and-not-or-pairing-digital-and-direct-mail-campaigns/) - By 2019 spending on digital advertising surpassed print, tv, news in the United States at $108 billion annually and is projected to reach over $172 billion annually by the end of 2021. For the first time since their inception, digital ads will outspend all other forms of consumer marketing. Facebook's Marketing Strength Facebook announced earlier
- [Are newspapers dead?](https://zoommedia.agency/has-the-newspaper-died/) - 379 U.S. newspapers plunged on average of 10.6% from April - September 2009 which is on top of heavy declines the last years. Why the fast decay? Is digital news replacing old fashion print? Does entertainment news draw more interest? While much maybe true, in my humble opinion newspapers have added to the mass exodus.
- [Is social media free?](https://zoommedia.agency/is-social-media-free/) - The prevailing opinion is that social media is free. Sure, there's no cost to set up an account on Facebook, Twitter, or YouTube but is it really free? The reality is that social media is very important and possibly more important than your website. While websites have become a sort of online brochure for an
- [A conversation based in reality](https://zoommedia.agency/hello-world-2/) - Marketing in today's environment is more complex than ever before. Postage increases every year, paper increases several times a year, and response rates are lower than ever before. Just in the last 10 years, we've seen direct mail cost increase by more than 50% while most response rates have declined by more than 50%, leaving
- [Why Most Marketing is Not Working](https://zoommedia.agency/notice-me-why-are-most-marketing-messages-not-getting-the-desired-response/) - We are hit with more than 600 marketing messages every day, so it's not surprising that most advertisements fall on deaf ears. Here are a few ideas from the Wall Street Journal on how to get noticed: Deliver at a time when the customer has few other distractions. Timing is important and delivering your message
- [Why facebook?](https://zoommedia.agency/why-facebook/) - 1. More than 350,000,000 active users 2. 50% of active users log-in on any given day 3. Fastest growing demographic is 35+ years old 4. Average users has 130 friends 5. 8,000,000,000 minutes are spent on fb each day 6. More than 70 translations available 7. More than 2,000,000,000 photos upload to the site each month
- [It’s sometimes nice to say goodbye~](https://zoommedia.agency/its-sometimes-nice-to-say-goodbye/) - 2009 was a tough year for many and saying goodbye can be a renewal and wonderful start to new challenges. My hope is that we hold on to the good things of the year, including renewed commitment to family and friends and letting go of all the stuff that keeps us away from the meaningful
- [You can't measure social media....](https://zoommedia.agency/you-cant-measure-social-media/) - Or can you? The good news is Yes, social media is measurable and here’s how: 1) Traffic is the most obvious way to measure a social media campaign. Google Analytics, Omniture and other tools can be very useful in showing the number of page views and the average amount of time spent on the site and/or
- [New Media 101](https://zoommedia.agency/new-media-no-i-mean-old-fashion-communication/) - new media...no, I mean old fashion communication
- [2010 Social Games](https://zoommedia.agency/2010-social-games/) - There are now more people watching the Olympics online then those that watch the games on TV. What about the Super Bowl Coco Cola ad? 100,000,000 people saw it on TV, while 500,000,000 say it online. Those of you still not convinced that social media is viable and here to stay, need to get up
- [And then there was the USPS...](https://zoommedia.agency/and-then-there-was-the-usps/) - On March 2nd, Postmaster John Potter of the USPS, announced a 10-year plan to return to profitability, including increased productivity, new products, and legislative reform…blah, blah, blah The net result to consumers and businesses is higher rates and reduced service, including a five-day-per-week delivery service with the elimination of Saturday delivery. The USPS is also
- [The customer has changed...](https://zoommedia.agency/the-customer-has-changed/) - Many of us think that the recession and recent changes in consumer behavior is temporary. Don't get fouled, check out the following findings from our top researchers: 86% believe price is an important consideration in making a purchase this year 87% expect to cut back on "non essential groceries" in 2010 56% will spend less
- [Smart Social Networking](https://zoommedia.agency/smart-social-networking/) - The following are social media tips that I read in this weeks Marketing News, written by Sima Dahl. It's always good to get back to the basics: 1. Think SEO Keywords matter, especially on LinkedIn. Your profile is not only searchable within LinkedIn but indexed by Google, too. If you are a researcher trying to
- [Confessions of a Fashionista](https://zoommedia.agency/confessions-of-a-fashionista/) - From Ralph Lauren to Jones New York, and Evan Picone, I was given an $8,000 clothing allowance and was charged to wear only regularly priced clothes when visiting one of our retail outlets. Oh my, what a challenge for a young woman... O.k., so I'm an x-fashionista and Project Runway is one of my guilty
- [The Times They Are A-Changing](https://zoommedia.agency/its-a-moving-target/) - If you close your eyes for a minute, you'll miss the latest changes in our marketing industry. Just last week, while working on a client website, my programmer asked me if the PINC (Printing Industry of Northern California) changed their name to the Visual Media Alliance. While looking for their logo on the web, we
- [Mobile Marketing Survey](https://zoommedia.agency/according-to-the-survey-mobile-marketing/) - Internet use via mobile skews young: 50% of respondents age 18-34 have used it, while only 15% of those 55 and older have tried it. Among respondents who access the Web via mobile, 43% use it at least once per day. 51% say they have used mobile Web to gather information about a business, and
- [Too busy to live?](https://zoommedia.agency/stepford-peeps-help-us/) - Feel like you're on a treadmill? Many of us have developed 24/7 lifestyles that are overbooked and overcommitted, feeling like we never have enough time to do the things that we really want to do or just have enough down time. As a kid, summers meant freedom; freedom to sleep-in, play tag until 10p with
- [Latest Police Weapon:  iWitness](https://zoommedia.agency/latest-police-weapon-iwitness/) - iPhones store more information than users may realize and some of it could be used against you if you're ever charged with a crime. Law enforcement officials have long used phone records, and more recently, emails and text messages to help solve crimes. Now a field of forensic study is emerging that deals with iPhones
- [Booklet or Catalog Envelope?](https://zoommedia.agency/booklet-or-catalog-envelope/) - Do I select a booklet or catalog style envelope? If you're mailing a few personal or full rate letters, the type of envelope does not effect the cost of mail services or postage because you'll likely assemble the mail piece yourself. If you are managing a project over 1,000 pieces, you'll want to consider automating
- [Gone Phishing?](https://zoommedia.agency/gone-phishing/) - Say your bank emails you and stating that they found someone using your debit card for a large online purchase but in order to stop the purchase they need to confirm your pin number. You might question the authenticity, but if it’s from someone you know at your bank, you may not think twice and provide
- [5 Ways to Power-Up LinkedIn](https://zoommedia.agency/5-ways-to-power-up-linkedin/) - Here are 5 easy ways to power-up your LinkedIn profile: 1. Link Your Profile to Your Blog and Twitter Account: It's an easy and unobtrusive way to stay in front of your network. 2. Add SlideShare to Your Profile: Add the Slideshare App to your profile so that people can download information right to their desktop.
- [What's your Ethos?](https://zoommedia.agency/whats-your-ethos/) - At the 2010 DMA, Director of Social Media at Pepsico, B. Bonin Bough, says that it’s making the world a better place in all that he does and it’s the same ethos for the entire Pepisco organization. Bough passion was inspired by a sticky note that his girlfriend placed on the wall of their bedroom
- [5 Important Trends in Pop Culture](https://zoommedia.agency/5-important-trends-in-pop-culture/) - Every once in a while the Fashionista in me comes out and I just can’t stand myself. I’m drawn into pop culture and I love Project Runway. The contestants, the great challenges, judges and yes, even the occasional celebrity appearance is fun and at times brings dimension to the party. This year the cast was
- [Special thanks to Swords to Plowshares](https://zoommedia.agency/special-thanks-to-swords-to-plowshares/) - I attended an event last night hosted by a large veterans organization in San Francisco. With over 400 guests and lots of Veterans Day excitement it was a truly delightful. Throughout the night, I had several wonderful conversations with our American heros – vets from the Marines, the Navy, the Army with service in Vietnam,
- [6 Factors that Make Social Media Effective](https://zoommedia.agency/6-factors-that-make-social-media-peffective/) - When I’m in the field and meeting with business professionals, I’m often asked what makes an organizations social media efforts effective. For the most part, they know they need to participate, but the question of how-to in a meaningful way, seems to be the question of the day. As marketing professionals, we often want to
- [USPS Open 7 Days a Week...oh my!](https://zoommedia.agency/usps-open-7-days-a-week-oh-my/) - Several times a week, I go to the USPS to take care of various client and business related issues. I often stand in-line waiting several minutes. Over the recent Holiday, I stood in line for more than 30 minutes only to be overlooked when I got to the head of the line. I had 15
- [Technology and Children](https://zoommedia.agency/technology-and-children-5-lifestyle-changes-that-can-affect-their-character/) - With six laptops in the house and three people, I say these things as a reminder to myself as much as anyone. 1) Parental involvement: Supporting our children by teaching and empowering them to higher levels is our responsibility. The harm is when we take on their responsibilities, as if they were our own. I
- [5 Myths of Mobile Marketing](https://zoommedia.agency/5-myths-of-mobile-marketing/) - One of my fave social media mentors, Jamie Turner with 60 Second Marketer, shared the following info from a roundtable he attended with Nicole Hall with Mobilize Worldwide 1) Everyone has an iPhone Only about 25% of the populations owns any kind of smart phone Blackberry, Android and iPhone are in a dead heat for
- [5 Reminders to Keep your Family Safe](https://zoommedia.agency/socializing-online-5-actions-to-keep-your-family-safe/) - How do you protect your identity and your family’s identity in a growing world of being social online? Most of us are careful to shred important financial documents or personal information but don’t think twice when it comes to online chitchat. A heart-felt birthday wish to a child or elderly relative or a mobile picture
- [Make that Drink (and lots more) Your Own](https://zoommedia.agency/make-that-drink-and-lots-more-your-own/) - It started with Starbucks and has worked it’s way into the mainstream. Personalization that is, of just about everything. Alexander Chernev, an associate professor of marketing at Northwestern’s Kellogg School of Management, said that consumers derive “additional utility or value” in doing something themselves. From your morning cup of java to your Harley Davidson, you
- [The Serious Side of Facebook](https://zoommedia.agency/the-serious-side-of-facebook/) - Facebook is fun and nothing more than kicks and giggles. WRONG! Just like the golf course or on the phone, real communication most often happens when you’re one-to-one. So next time you find yourself questioning the time you invest on your Facebook business page, remember the last time you really connected with someone. I bet
- [And the winner is...](https://zoommedia.agency/and-the-winner-is/) - Congratulations to Steve Horton for winning the $100 Target gift card! Thanks to all for the shout-outs and keep watching for more giveaways. Photo courtesy of www.msnowmrs.com
- [Keepin' it Fresh!](https://zoommedia.agency/keepin-it-fresh/) - Some social media experts encourage posting across platforms with an automated tool such as Tweetdeck or Hootsuite. While these tools are great and we use them at ZOOM, be careful not to repeat yourself too frequently. This is a pet peeve of many regular social media users, so be sure to put the time into
- [52% of Downloads are Pirated?](https://zoommedia.agency/52-of-downloads-are-pirated/) - Imagine creating a business model that was based on illegal user activity. Sound far-fetched? Not according to Rick Carnes, President of the Songwriters Guild of America and copyright lobbyist. On a recent trip home from Kansas City, I had the pleasure of sitting next to Rick Carnes and his wife, Janis Carnes, artist and country
- [Is Mobile Right for My Biz?](https://zoommedia.agency/is-mobile-right-for-my-biz/) - Deciding what social media platforms is an important element in developing meaningful strategy. Here is a short quiz offered by our friend, Jamie Turner of The 60 Second Marketer to help you decide whether or not to participate in mobile: 1) Customer Demographics: The median age of my customer is under 45 years old (Yes
- [Stay Relevant: 5 Easy Steps](https://zoommedia.agency/how-to-be-relevant/) - These days the same-old, same-old, is simply not working. It wasn't long ago that you could work for a company and build a career through hard work and commitment. Today, this isn't the case. There is very little stability in the market and you need to continually invest in and reinvent yourself and your products. As
- [Bad Habits in Texting](https://zoommedia.agency/top-10-bad-habits-in-text-and-social-media/) - Have you ever sent someone a text message that was auto-changed to someone totally different? I have and lucky for me, it was to my husband and not a business associate. Text and social media messaging is very different from email or written communication and if you use the norms from one platform on another,
- [Your next wallet could be a phone…](https://zoommedia.agency/your-next-wallet-could-be-a-phone-r-u-kidding/) - Ru kidding? Nope! Marc Freed-Freeman is overseeing Google Wallet services, which is scheduled to launch later this month. This new technology will allow you to use your smartphone to pay for a wide-variety of services, including brick-and mortar purchases. While making payments from your smartphone is not new, proximity technology is and it will change
- [Word Clouds:  use of these funny things](https://zoommedia.agency/word-clouds-the-what-how-and-use-of-these-funny-things/) - Ever wonder about the collections of words that you now see across a wide variety of platforms? I have and took some time to crack the code and I like them even more now what I know what they are about. Here’s the skinny… What A word cloud is a collection of words that is
- [PCC Day 2011: Celebrating 50!](https://zoommedia.agency/national-pcc-day-2011-celebrating-50/) - On Wednesday, September 21st the Postal Customer Council also known as the PCC, will be celebrating 50 years of collaboration between business and the USPS. Local chapters across the country will be meeting to discuss strategies on how to reduce waste associated to direct mail and increase response. As a featured event, ZOOM Cross-Media will
- [Back-2-School...what a delight!](https://zoommedia.agency/back-2-school-what-a-delight/) - My husband and I recently attended back-to-school night. Bells rang, kids aka parents, hugged and kissed and an occasional school representative straightening us all out on where to go for our next class. In an instant, my own high school days flooded back. What impressed me most about back-2-school 2011 is the level of technology
- [Facebook: Latest & Greatest @ F8](https://zoommedia.agency/facebook-latest-greatest-f8/) - Wow, just watched the video of F8 with Mark Zuckerberg and friends. Took me a few sittings to watch the hour and a half video, but well worth it. Here it is, in case you’re inspired https://f8.facebook.com The next phase of Facebook enhancement, includes Timeline and Open Graphics and it already launched - each on
- [BIG and beautiful...pics on Facebook](https://zoommedia.agency/big-and-beautiful-pics-on-facebook/) - If you’re on Facebook, you've likely noticed the new photo album layout with BIG and beautiful picture boxes. Boxes vary in size and bring a much greater visual emphasis on a particular feature or collection of features. This is Facebook’s move toward launching timeline, a more personal and creative layout. FB is referring to it
- [Custom Facebook Page Winner...](https://zoommedia.agency/custom-facebook-page-winner/) - Congrats to Postal Customer Council (PCC) Facebook business page winner, Grace M. with Sierra Central Credit Union. Grace is our grand prize winner and will receive a FREE custom Facebook business page, including a website looking Welcome Page and vanity URL. We look forward to working with Sierra Central Credit Union and helping them build
- [Social Media for Business:  Part 1](https://zoommedia.agency/social-media-for-business-buyer-beware/) - Part 1: The floodgates have opened and there’s a rush of social media experts. Some very good, but more are not-so good. Buyer beware… From printers to mail houses, we’re seeing a flood of messaging both on and offline to convince you of their marketing prowess. Look beyond the surface and you’ll see a wide
- [Social Media for Business:  Part 2](https://zoommedia.agency/social-media-for-business-part-2-five-red-flags/) - Part 2: As with any new market offering or capability, it’s a good idea to learn as much as you can from experts, participants and leaders before jumping in. Attending seminars, workshops and collaborating with peers, can be helpful when evaluating what’s best for your business. Just be careful…new media is very exciting and it
- [Social Media for Business: Part 3](https://zoommedia.agency/social-media-for-business-5-important-steps/) - Part 3: Most of us would agree that social media is an important platform to participate in for businesses and organizations. What remains the question is at what level? This depends on several factors, including your type of business and community preferences. Regardless of those differences here are 5 how-to’s steps to developing a strong social
- [The History of Gift Wrapping Paper](https://zoommedia.agency/the-history-of-gift-wrapping-paper/) - The practice of gift-wrapping Holiday gifts is a relatively new tradition. While Christmas cards were sent in the mid 19th century, it wasn’t until years later that Holiday wrapping caught on. Early years of gift giving date back to the Romans. Gifts were given to one another around pagan celebrations, such as the Winter Solstice
- [Using Google Alerts: 10 fabulous ways!](https://zoommedia.agency/using-google-alerts-10-fabulous-ways/) - You may want to think again about harnessing the power of Google Alerts. Especially after reading the 10 awesome ideas below on how to use it to power up your business. For those of you not familiar with Google Alerts, it's a FREE business tool that tracks online conversations, words and phrases. You define the
- [Who Owns Your Social Media Account?](https://zoommedia.agency/who-owns-your-social-media-account/) - Does your business have a Facebook, Twitter, or YouTube account? Ever wonder who owns the platform? Or the community of friends on your organization’s social media accounts? The New York Times recently published an article about a case where an former employee of PhoneDog Media is suing for 15% of their site’s gross advertising revenue.
- [ZOOM Cross-Media: copywriting experts](https://zoommedia.agency/zoom-cross-media-copywriting-experts/) - Meet Kathleen Kliese, our copywriting consultant. Kathleen is an exceptional communicator with an impressive portfolio of work, ranging from writing and producing environmental science documentaries, to the advertising industry producing TV commercials, to writing business content marketing and the exciting world of screenwriting. There’s no doubt, she’s an interesting women with a wealth of knowledge and
- [ZOOM Cross-Media: Timeline Infographic](https://zoommedia.agency/zoom-cross-media-timeline-infographic/) - An infographic is a visual graphic presentation of information, data or knowledge. Check out our first infographic developed by, Jenisse. If you're like us, you'll appreciate the fast and easy way of staying current. Check it out and let us know what you think - this is the first of many to come!
- [Targeted Direct Marketing is King!](https://zoommedia.agency/targeted-direct-marketing-is-king/) - Everyone is familiar with the saying “location, location, location.” In marketing, the same level of importance is given to “target, target, target.” Who are you targeting? And how well are you able to assess your database in relationship to your target? The start of a new year is a good time to get back to
- [Super Bowl 2012 Commercial](https://zoommedia.agency/super-bowl-2012-commercial/) - Watch it Now! I luv our new world of marketing and the science (AND art) behind it. It’s unpredictable and so much more exciting in comparison to same old routine of the past. What was once tried-and-true practices are now more often tired-and-blue. To stay relevant, you must adapt to the new norm…engage, inform, and at
- [Social Media Marketing: Twitter 411](https://zoommedia.agency/social-media-marketing-twitter-411/) - Learn the Twitter 411 to gain insight in your market, customers, and prospects. If you don't change, you'll quickly be left behind.Learn how to master social media marketing today!
- [GREAT Movies: we adore!](https://zoommedia.agency/great-movies-we-adore/) - This last weekend, my husband and I saw Big Miracle at the theatre and we loved it! Drew Barrymore is an activist and works with national government and state and local business and community to help free a family of grey whales in Alaska. It’s a true story and gives me hope we can find
- [Got MiniSite Design?](https://zoommedia.agency/got-minisite-design/) - Consider a minisite design or micro website as a primary connection point or home base for information, while still connecting social media. A minisite design can also be a great work around for a clunky website or feature of a new product or services. Meet Susan Henley Spreitzer, our minisite and zip line expert. Susan is
- [Timeline Pages:  5 Things You Must Know](https://zoommedia.agency/timeline-for-pages-the-5-biggies/) - Timeline Pages has launched and we have until March 31st to figure it out! While feedback from the social media community has been mixed for the most part we believe the changes are positive for community engagement. 5 Things You Need to Know! 1) Cover Image (too strict) Guidelines: Cover page image cannot include a call
- [Happy 100th Birthday Girl Scouts - You Rock!](https://zoommedia.agency/happy-100th-birthday-girl-scouts-youre-near-and-dear/) - My first sales job was selling Girl Scout Cookies door-to-door and it was the best sales training I ever received. Little did I know then, that selling was about serving and helping others. There are a few principles that I learned in selling cookies that are core to my DNA today! 1. The Law of
- [5 Ways Stories Build Trust](https://zoommedia.agency/marketing-for-technology-5-ways-stories-build-trust/) - Seth Godin, in his book Permission Marketing, asks, “Where does the trust come from? That is what every marketer wants to know. Without trust, marketers know that there are no sales.” Telling stories is a wonderful way to build trust, the customer’s story or experience always “trumps the facts” by: 1. Engaging the reader. Educating
- [Understanding Social Media Platforms](https://zoommedia.agency/social-media-101-understanding-platforms/) - Social media platforms are highly dynamic. Some come with high promise and a lot of hoopla, while others maintain their position as leaders and true dominators. While it's easy to get swooped up in the excitement of it all, never lose site of where your clients and prospects are hanging out. Here's a snapshot of
- [Email Marketing: activating the inactive!](https://zoommedia.agency/direct-email-marketing-activating-the-inactive/) - THE CHALLENGE: A large healthcare benefits provider, (HBP), with an existing database of over 3 million records, discovered that one third of it’s database, approx. 1,300,000 records, were inactive. Messages hadn’t been opened in over 6 months. HBP had built their impressive database in just over a year. As part of the sign up process, emails
- [Capitol Air Show Takes Flight Part 1](https://zoommedia.agency/the-california-capitol-air-show-takes-flight-with-social-media/) - ZOOM received a call from the California Capitol Air Show (CCAS) on the Tuesday before Father’s Day. They wanted to do a tie-in promotion. Father’s Day was the following Sunday. They had realized what a great opportunity the holiday offered to get the word out about their September event, and that it was time to
- [Capitol Air Show Takes Flight Part 2](https://zoommedia.agency/the-california-capitol-air-show-takes-flight-with-social-media-part-2/) - Once In The Air, It Was A Smooth Flight. ZOOM’s first step was to create a button that linked directly to the entry form for the CCAS website home page. The stories that were entered were heartwarming, about warbirds and aircraft lovers alike. Participants entered stories about: Veterans, many with personal experiences Pilots and their love of
- [ZOOM Cross-Media Receives 3 Silvers](https://zoommedia.agency/zoom-cross-media-receives-3-silvers-in-northern-canorthern-nv-printdesign-competition/) - ZOOM Cross-Media received three silver medals in cross-media at the annual 2012 Show of Print/Design Excellence Awards. The showcase of Print/Design Excellence is a print & design competition covering Northern California and Northern Nevada, hosted by the Visual Media Alliance in San Francisco. Competing against nearly 225 entries from printing, design and graphic art firms,
- [Cultivating Repeat Donors](https://zoommedia.agency/cultivating-repeat-donors-5-important-steps/) - Giving back to your community is hip and we’re thrilled! However, the challenge for non-profits in attracting new donors and cultivating existing donors is more difficult than ever before. According to the National Center for Charitable Statistics (NCCS) there are 1,557,31 registered nonprofits in the USA. Nonprofits are also getting more creative in how they’re
- [USPS Announces Picture Permit](https://zoommedia.agency/usps-announces-picture-permit/) - In response to customer requests, the USPS announced the launch of Picture Permit Indicia on June 24th. Picture Permit allows commercial mailers to use a permit enhanced with logos, photos or other brand images of presorted mail. First-class mail letters and cards will be an additional 1 cent per piece, and standard letters and cards
- [Can You Create In a Cloud?  Yes!](https://zoommedia.agency/can-you-create-in-a-cloud-yes/) - People behind the world's most creative work are beginning to put their heads in a cloud. With the launch this year of Adobe's Creative Cloud and Creative Suite 6, designers and others will work more effectively and collaboratively than ever. The result will be better work being produced more quickly by more people. The Creative
- [Young Techies are Shacking Up](https://zoommedia.agency/young-techies-and-designers-are-shaking-up-together/) - I bet you would have found Steve Jobs or Steve Wozniak in a hacker hostel… New hostels for techies are cropping up in San Francisco and Silicon Valley. Crammed into odd spaces with futons, young programmers, designers, and scientist who have not yet achieved Facebook-level riches are finding inspiration in hacker hostels. Mostly men in
- [5 Strategies to Integrate Email & Facebook](https://zoommedia.agency/5-strategies-to-integrate-email-facebook-marketing-2/) - If you’ve spent any time in the cross-media space, you know how important it is to integrate marketing platforms. But what does this really mean? Jay Baer from Convince & Converge recently hosted a webinar for Social Fresh on the benefits of email and Facebook integration. We like his ideas and wanted to pass them
- [QR Code App That Will Blow Your Socks Off!](https://zoommedia.agency/qr-code-app-that-will-blow-your-socks-off/) - Korean Grocery store Tesco set out to see if they could become the #1 grocery in Korea, without increasing the number of stores. Their research team and wrapped their head around the psyche of the Korean culture. Koreans are the second hardest working people in the world and because of that, spend long hours at
- [Who Inspires You?](https://zoommedia.agency/who-inspires-you/) - 17-year old Brittany Wenger inspires me! A young woman with a ton of heart that knows no boundaries wins top honors at the 2012 Google Science Fair. Brittany developed a less invasive procedure that detects breast cancer with 99.1% accuracy. Her app uses cloud technology to identify specific behaviors and patterns, well beyond human detection. http://youtu.be/CIdz9-QwrIA
- [5 Ways to Reach a Super Mom Who'd Rather Pin](https://zoommedia.agency/5-ways-to-reach-a-super-mom-whod-rather-pin-2/) - It's true, Pinterest can be very addicting. As a busy Mom I find myself perusing recipes, DIY project ideas, and the most amazing activities for the kids. I often come across a very neat but simple concept and exclaim loudly, "Now, why didn't I think of that?!" My favorite pins are those that connect me
- [Strategy, Design + Promo](https://zoommedia.agency/facebook-case-study-strategy-design-promo/) - ZOOM Helps Make It Easy To “Age in Place.” Not your typical support organization, this nonprofit makes it possible for seniors to “age in place”; in other words, where they want to be, in their home, doing what they want to do, and getting all the support and services they need to do it. Great
- [We Luv our Community...](https://zoommedia.agency/luv-the-zoom-community/) - It's a TEAM thing! Not only do we luv our clients, we luv our partners, associates and vendors. Without them, we wouldn't be able to deliver the high level of service and support we provide to our clients. And we don't just select anyone, we're tough and qualify our partners like nobody's business and it never
- [Facebook Launches Gifts!](https://zoommedia.agency/facebook-launches-gifts/) - Last week Facebook began rolling out Gifts - it's their first real push into online retail. In the $20-$30 range, you can send a gift to family or friends through Facebook without ever having to leave the platform. Click a link to send a gift from an approved vendor including Starbucks or Gundy Teddy Bears.
- [Farmers and Cows Texting?](https://zoommedia.agency/farmers-and-cows-texting/) - Who said texting was just for hipsters? Swiss farmers are using SMS text messaging as an alert when Elsie the cow goes into heat. Christian Oesch, 60, is testing a device that implants sensors in cows. The sensors measures body heat and when it reaches a certain temperature – BINGO – Oesch receives a text
- [Miles French: direct mail hipster](https://zoommedia.agency/miles-french-direct-mail-hipster/) - When you think of people working in the mailing industry, do you think of Newman from Seinfeld? Think again. The USPS is full of up and coming stars as well as a few that have been around a few years. Miles French, a long time friend and industry professional is one of my faves. On the
- [Osterdock Picks: 5 Black Friday Freebies](https://zoommedia.agency/osterdock-picks-5-black-friday-freebies/) - As an old retail rat, I can't help but chime in on the very best of Black Friday. Here are 5 FREE items of note: 1) FREE access to Gold's Gym. Visit any Gold's Gym to burn off that extra serving of pie. 2) FREE 8 x 10 kid's portrait. JC Penney is offering a
- [UC Berkeley's Professor Roy and Twitter](https://zoommedia.agency/uc-berkeleys-professor-roy-and-twitter/) - UC Berkeley's Professor Roy is using Twitter on a daily basis in her classes and lectures. She uses hashtags (#) for a particular topic and projects the feed onto a screen for everyone to see. Throughout the class, students may comment and engage with the professor and other students in real time. Professor Roy has
- [Build Your Facebook Page with a Promotion!](https://zoommedia.agency/build-your-facebook-page-with-a-promotion/) - Contests, sweepstakes, and drawings can be a great way to build your Facebook page. Here are a few tips that can help you build a strong promotion that is meaningful to your business: 1) Keep it simple: anything that is too complicated will be overlooked. Facebook engagement is best when it's simple and easy to
- [The 411 on Responsive Site Design](https://zoommedia.agency/the-411-on-responsive-site-design/) - Websites For All Devices? An Endless Chase. The size of digital displays has shrunk and expanded all over the map, making design for the web today much more complicated. We’re discovering that what renders well on a desktop computer, may not render the same way on mobile or tablet devices. In a very short time
- [Takk Merci Gracias Danke Mahalo Toda](https://zoommedia.agency/merci-gracias-thanks-dank/) - 2012 was a great year for ZOOM! Thank you for the business and partnership. Together, we’ve developed custom marketing solutions that create two-way communication across different platforms. We've identified marketplace opportunities and built stronger product loyalty, while at the same time improving systems and processes. It gives me great pleasure to help you achieve your goals
- [$500 Fave Charity Give Away WINNER(s)!](https://zoommedia.agency/500-fave-charity-giveaway/) - It's my pleasure to announce the ZOOM Cross-Media 2012 Fave Charity winner. We're thrilled with the response and appreciate your help in selecting our charity of the year.
- [5 Important Lessons from New Bloggers](https://zoommedia.agency/5-important-lessons-from-new-bloggers-made-from-pinterest/) - New bloggers, Made From Pinterest, are an overnight success. Now in more than 80 countries and repins in the one to two thousand range, even the most seasoned professionals could learn a thing or two. Of course being featured in the Huffington Post home division is a feather many professional bloggers only dream of, but
- [USPS Announces 6 Awesome Incentives](https://zoommedia.agency/usps-announces-6-awesome-incentives/) - Six USPS promotional campaigns are scheduled this year to incentivize mailers that integrated direct mail with mobile technology. One our faves, for the simplicity, is Click-to-Call. Click to call is a web-based communication tool in which a person initiates a phone call by clicking a button, image or text to connect with another person through voice
- [USPS Mobile Coupon Incentive](https://zoommedia.agency/usps-mobile-coupon-incentive-effective-now/) - Mobile Coupon is one of six USPS incentives scheduled this year. While we appreciate the postage incentive, be sure to read the small print. There are disqualifiers that keep mailers from socializing the offer. How-To Create a direct mail piece as a coupon to be used on products or services only offered to recipients. Offer
- [Survivor Contestant & Friend: Carter Williams](https://zoommedia.agency/survivor-contestant-friend-carter-williams-2-2/) - Student of the Game: Carter Williams, a true athlete and student of the game, was a contestant this year on Survivor: Philippines. And, he’s the son of one of our valued ZOOM partners! As a follow-up to our September post about Carter, here's a Q & A about his experience. How did you become a Survivor Contestant?
- [USPS Reply Mail Promo: earn BIG credit!](https://zoommedia.agency/usps-reply-mail-promo-earn-big-postage-credit-2/)
- [Great News — And it's because of you!](https://zoommedia.agency/great-news-and-its-because-of-you/) - Thank you to our many clients and friends for making this special award happen. We're nothing without you and we'll never forget. ~Janet
- [5 Ways Social Media Makes the World Better](https://zoommedia.agency/5-ways-social-media-makes-the-world-a-better-place/) - 1) Supporting Revolution Across the World: In the 60’s and 70’s protesters demonstrated in front of the White House. Today, they take to Facebook. Social media was the backbone of organizing protesters in Egypt, which led to the downfall of President Mubarak. 2) Emergency Support In October 2012, New Yorkers with no electricity took to Twitter to
- [Is Your Contest Legal?](https://zoommedia.agency/is-your-contest-legal/) - Have you thought about hosting a contest or sweepstake for your business or non-profit? It’s a great way to engage and build relationship with your community. Just be careful, there are rules and regulations that you'll want to abide. Here’s a punch list developed by Jesse Body and Allan Friel to help you understand the
- [Pitcher Ryan Cook Makes the Pitch!](https://zoommedia.agency/pitcher-ryan-cook-makes-the-pitch/) - In our busy lives, it easy to say we understand or empathize with someone, but do we really? Last night, relief pitcher, Ryan Cook orchestrated a beautiful thing with 13-year old, Nick LeGrande. Nick threw out the first pitch in Oakland at the A’s versus New York Yankee game. The crazy thing is, Nick was
- [A Super Fun Find on the 4th!](https://zoommedia.agency/a-super-fun-find-on-the-4th/) - We’ve been working on repairs and maintenance over the last month on our boat. She’s a classic beauty with a teak running board and lots of chrome. We even had a nip and tuck on the upholstery and she looks 10-years younger. It started a few months ago when I was thinking of increasing my office space and wanted
- [How to Salvage Old Data](https://zoommedia.agency/how-to-salvage-old-data/) - Integrated and cross-media marketing adds complexity to solving marketing challenges. For many, it’s appealing to throw a one-step action to remedy a situation. In the past, if there were problems with direct mail deliverability, cleansing data would typically do the trick. That’s not the case with a multifaceted database. Recently, I was asked for a proposal from a
- [A Personal Crisis with Copyright Law](https://zoommedia.agency/a-personal-experience-with-copyright-infringement/) - Staring at me last week was a letter from a large image provider with a settlement demand for $780.00, and an explanation that I was inappropriately using their image without their approval. Pictures of my blog and website were provided as a reference and proof that their image was used. My heart jumped and I
- [USPS Renames Priority Mail Services](https://zoommedia.agency/usps-renames-priority-and-express-mail-services/) - USPS recently decided to rename Express Mail, and now plans to call it Priority Express Mail. An inside contact told us the change took place to build on the success of the Priority Mail program by incorporating the Priority name in the Express Mail Program. Priority Mail has experienced significant growth in the package delivery
- [Emergency Broadcast System Grown Up!](https://zoommedia.agency/the-emergency-broadcast-system-is-grown-up/) - BUZZ-BUZZ-BUZZ, this is a test of the Emergency Broadcast System. Do you remember those annoying interruptions on the television when we were kids watching our fave TV show? The program was created more than 50 years ago under President Kennedy to communicate safety information to the American public. The program today has grown up, and
- [42 - The Jackie Robinson Story](https://zoommedia.agency/42-the-jackie-robinson-story/) - Last night, my husband and I honored Martin Luther King, Jr.'s speech, I have a dream, by watching the movie, 42 – The Jackie Robinson Story. Challenged beyond comprehensive, Jackie faced personal attacks and public humiliation from his teammates, competitors, and white America. Robinson has inspired me to be a better person: to always take the high
- [A Plea to Help Stop Cyber-Bullying](https://zoommedia.agency/a-plea-to-help-stop-cyber-bullying/) - The headlines are shocking and real-stories behind bullying are chilling. 12-year old, Rebecca, felt no way out from attacks by her boyfriend’s ex-girlfriend, and ended her life last week. Over the weekend in an unrelated case, another child took a shotgun to his chest to stop the pain. Cyber-bullying is the most common form of
- [8 Factors that Impact Facebook Visibility](https://zoommedia.agency/8-factors-that-impact-facebook-visibility/) - Have you noticed that your Facebook page posts are seen by far fewer people these days? In what appears to be an effort to grow the bottom line, Facebook has taken measures to reduce organic or non-paid visibility of a post on a business page. At ZOOM, we’ve seen some of this and it begs
- [Is digital watermark the next new thing?](https://zoommedia.agency/is-digital-watermark-the-next-new-thing-in-direct-mail/) - It’s a good question for marketing professionals, and an important technology to understand. A digital watermark is a pattern of bits inserted into a digital image, audio, or video file, and is designed to be completely invisible. It is most commonly used to provide copyright protection for intellectual property. A digital watermark can also be
- [Engagement-Marketing Services](https://zoommedia.agency/announcing-engagement-marketing-services/) - We’re digging in even deeper and developing marketing tools for our clients’ to use internally. With a focus on variable messaging and hyper-targeting, we’re creating on and offline creative that can be used quickly and easily. Our Engagement Marketing Services include: Assessment of current outreach and clarification of opportunities Designing online and offline template to
- [Holiday Glance](https://zoommedia.agency/a-holiday-glance-past-present/) - The dining room table was beautifully set when Mom placed the tray on the table. My sisters and I would grimace and chuckle under our breath as Nana’s eyes lite up. It was the only time of the year, when lutefisk was served. It’s a traditional dish of some Nordic countries served around Christmas. It is made from
- [Complimentary Website Browser Test!](https://zoommedia.agency/complimentary-website-browser-test/) - As a thank you for an awesome year, we're offering you a FREE browser test of your website or online creative. It's easy! Send us your URL in the form below or contact me direct, and you'll receive a preview pane of your creative across twelve browsers. For kicks and giggles, we'll throw in an
- [Success = Change to Stay Relevant](https://zoommedia.agency/success-change-to-stay-relevant/) - “Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein Most of us would agree that Albert Einstein was right. However, many are afraid or paralyzed to try something new to improve their marketing efforts. In business change is not only inevitable it’s critical to staying competitive. Just ask Motorola,
- [Fun Sochi 2014 Apps](https://zoommedia.agency/sochi-2014-apps-to-check-out/) - If you love the Olympics as much as we do, you'll want to check out these new apps to stay connected to your fave athletes and events. Sochi.RU: The official 2014 Sochi mobile guide to the Olympics and Para-Olympics. This app is offered on iTunes. WOW: Samsung Wireless Olympic Works (WOW) allows you to design and
- [Learn the New Direct Mail Standards](https://zoommedia.agency/learn-the-new-standards-for-direct-mail/) - As a direct marketing expert, I often see marketing professionals underestimate the value of direct mail. They write it off as a necessary evil, and simply bolt it on as an afterthought to an otherwise well crafted campaign. This approach no longer works. Direct mail has changed dramatically, and to be effective it must be
- [5 Lessons in 5 Years](https://zoommedia.agency/5-lessons-in-5-years/) - Almost five years ago we launched a business with an idea, and because of you we’re celebrating an important milestone. 5 BIG lessons we learned along the way: 1) Stay on top of finances – I thought about becoming an accountant in high school. Good thing I didn’t pursue it. Keeping the IRS and Board of
- [Zuckerberg family donates $5,000,000](https://zoommedia.agency/mark-zuckerberg-and-his-wife-donate-5000000/) - It wasn’t long ago that my friend drew a picture of me. She gave me big eyes and a beautiful smile. She was quite generous in her interpretation after a long day. There was a team of us pushing to get a campaign out. While most of it was automated, there was a portion that
- [Fostering Marketing Innovation](https://zoommedia.agency/fostering-marketing-innovation/) - One of my early clients taught me the benefits of direct mail testing, and since then I've incorporated testing in many on and offline marketing campaigns. I found that it takes the guesswork out of decision-making and fosters a foundation for innovation based on an improved understanding of client preferences and receptivity. A/B testing is
- [Using Video in Storytelling](https://zoommedia.agency/using-video-in-marketing-outreach/) - There’s no question that video can be powerful in conveying a message or emotional appeal, particularly with non-profits. According to Dr. James McQuivey of Forrester Research, “If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.” The
- [Talk is Cheap in Integrated Marketing](https://zoommedia.agency/talk-is-cheap-in-integrated-marketing/) - Integration, integration, integration…that’s all you hear these days, and it has become meaningless. Just the other day, I received a mass mailer with pizza and dry cleaning coupons. The words integrated media were next to the mailers name and logo. Integrated marketing is not a distribution tactic, but rather a comprehensive plan across media platforms.
- [Marketing and Stuffed Burgers](https://zoommedia.agency/marketing-and-stuffed-burgers/) - What is it about summer cooking that reminds me of integrated marketing? I admit I’m not normal and look at life through a marketing lens. I often find myself evaluating marketing creative other than what we do at ZOOM Cross-Media. I was caught at a weak moment at 2 am, and was intrigued by Celebrity
- [Who's got it better?](https://zoommedia.agency/whos-got-it-better/) - Do you prefer watching your fave football team on TV or at the stadium? The 49ers have embarked on something quite unique. Understanding viewer preferences, they have set a goal to combine the best of both worlds in designing and creating the new Levi Stadium. Here’s a close-up of what they created: Giant Screens: two
- [Even the Big Guys Mess Up!](https://zoommedia.agency/even-the-big-guys-mess-up/) - As a direct marketing specialist the only thing sweeter than creating a compelling offer is receiving a compelling offer. Or is it? The other day I received a letter from Comcast Business with an incentive offer. With the sign-up of an Internet service plan, I could add phone and TV service for an additional $34.90
- [USPS Delivers Groceries in SF](https://zoommedia.agency/usps-delivers-groceries/) - Beyond snow, sleet and rain – USPS delivers! In China you can send a box of fruit with a solar light in the package so the fruit continues to ripen while it’s in transit. https://soundcloud.com/zoom-cross-media/usps-delivers-groceries-in-1 So what’s the USPS doing? You might be surprised... The USPS is offering residence a new larger residential mailbox designed to
- [Postage Reprieve Creates Opportunity](https://zoommedia.agency/postage-reprieve-creates-unique-opportunity/) - On October 1st the USPS Governors decided not to seek a price change for mail and shipping services in early 2015. This is great news for marketing professionals and direct mailers. Since January 2006, with the exception of 2010, the USPS has had an annual postage increase, raising letter and package rates. What does this
- [Memories that Live](https://zoommedia.agency/memories-that-live-long/) - Gratitude is when memory is stored in the heart and not in the mind. Lionel Hampton I’m grateful to our clients for an awesome year with ZOOM. I’m also grateful to our friends and colleagues, and particularly sentimental to those that we lost. Cathy Arterberry had worked with the USPS for almost 30 years. I met
- [Storytelling: Rutgers Uses Seinfeld](https://zoommedia.agency/storytelling-rutger-uses-seinfeld/) - I just love Seinfeld, and never seem to tire of it. Matter of fact, when I have a bout of insomnia from a full day, I watch an episode or two, chuckle and quickly fall back asleep. So it was fun to hear about Rutgers University professor, Dr. Anthony Tobia, using Seinfeld to teach psychiatry.
- [Summer is here!](https://zoommedia.agency/summer-is-here/) - We’re pleased to introduce Summer Chiu, ZOOM Cross-Media social media specialist. Summer is an upper-division marketing student at Biola University. She’s the real deal and I think you’re going to love her as much as we do. Q: What apps can you not live without? A: My navigation app, Waze, is the absolute best! I
- [I challenge you to a race!](https://zoommedia.agency/i-challenge-you-to-a-race/) - Are you familiar with augmented reality? Check it out – it’s wicked cool. We recently exhibited at imarketing SF, and were inspired by the advancement of marketing technology, in particular augmented reality or AR. One of the highlights was a presentation by 900 Lbs. Creative, a Dallas Texas agency. They created an exhibit using AR at
- [Worth Repeating](https://zoommedia.agency/worth-repeating/) - “Judge your success by the degree that you’re enjoying peace, health, and love. Let people know where you stand. Never compromise your integrity. Hard work and perseverance are the key to successful enterprise. When you make a deal with a S.O.B. you have a S.O.B of a deal. In every adversity there is a seed of a greater
- [Everyone has a Different Story](https://zoommedia.agency/everyone-has-a-different-story/) - Diversity. Racial Reconciliation. These concepts are tricky to navigate; yet I was thrown into conversations about these topics last weekend when I attended SCORR (Student Congress On Racial Reconciliation) Conference, which is held to inform people on the importance of diversity. In one of the sessions a group came in to perform a piece called
- [Printing Arms & Legs for Boys & Dogs](https://zoommedia.agency/printing-arms-legs-for-boys-dogs/) - Hobbes gets around pretty good as a three-legged dog. But if UC Davis Veterinary student, Andrea Bledsoe has her way, he’ll be getting a prosthetic leg soon with help from her friends Randy Carney and Holly Abney, and the Sacramento Library’s 3-D printer. Andrea’s colleagues have a knack with material science, and are working on a
- [Marketing to Generation Y](https://zoommedia.agency/complexity-of-marketing-to-generation-y/) - Generation Y is unique from every other generation, which makes us an incredibly difficult consumer base to reach. Technology has allowed us to stream what we enjoy and block out what isn’t relevant. We expect the best of everything, and we expect it now. We are fiercely independent, and we don’t like being told what
- [Separate Yourself from the Pack](https://zoommedia.agency/separate-yourself-from-the-pack/) - We recently lost our 15-year old springer, Flossie, to dementia. She did the normal dog tricks like sit and stay, plus a sneeze on command that we all enjoyed. Throughout her illness she received exceptional care and support from Dr. Spellman's Green Valley Animal Hospital. The experience that we had with his office made me think about what makes
- [A Call-to-Action](https://zoommedia.agency/a-call-to-action/) - Facebook recently launched a Call-to-Action button for business pages. The button sits next to the "Like" button, and can drive traffic to a special offer, such as: Book Now, Contact Us, Use App and more. Check it out! Janet Osterdock launched ZOOM Cross-Media in 2009. She was an early adopter of cross-media marketing. She is committed
- [Next Thing - Smart Paper?](https://zoommedia.agency/next-thing-smart-paper/) - I recently read an interesting article in Storyboard about smartphone maker Ericsson, and their work in creating smart paper. It reinforces our belief that a tactile experience will not go away, but will continue to evolve as an important platform in driving traffic online. With this nascent technology, the moment you touch a piece of paper, information is
- [You Can Make A Difference](https://zoommedia.agency/you-can-make-a-difference/) - The drought. It’s plaguing California. We’ve all heard of it. People tell us, “Save water,” “Shower less,” and “Stop eating almonds” (because apparently that uses up lots of California’s water?). But we don’t listen. We go about our daily lives unconcerned about our water usage and the disappearance of the snowpack... but maybe it’s time
- [Meet Guru, Susan!](https://zoommedia.agency/team-member-profile/) - People are the very essence of a company, and the best way to begin to understand a company is by learning about its people. Susan is one of our talented programmers here at ZOOM-Cross Media. With more than 10 years of designing and building websites; she has a broad knowledge of how the web works and how
- [Secret Sauce of Targeting](https://zoommedia.agency/secret-sauce-of-targeting/) - As direct marketing experts, we use a mixture of various medias to develop compelling messaging for our clients. A significant part of campaign development is identifying and defining the target audience. This is often based on an understanding of current clients, and their preferences and behaviors. A recent campaign reminded me of the complexity, and
- [Max to the Heart](https://zoommedia.agency/max-to-the-heart/) - Max is a cancer therapy Labradoodle that meets and greets patients at the Marshall Medical Cancer Center in Cameron Park. His owner and the Cancer Resource Center director, Wendy Goossen, remembered one day in particular when a young girl approached her.
- [Are you Mod?](https://zoommedia.agency/are-you-mod/) - The advancement of technology gives consumers greater decision-making and purchasing power. Gone are the days when you shop for a new car in the newspaper and haggle over price with a sales manager at the dealership.
- [New Osterdog!](https://zoommedia.agency/meet-new-osterdog-lola/) - Many of you know we lost our two beloved dogs last spring. Their losses came within a month of each other, and it was very difficult having their passing so close to each other. For several months we wrestled with whether to get another dog.
- [Giving M.O.R.E Thanks](https://zoommedia.agency/giving-m-o-r-e-thanks/) - I’ve heard the story a dozen times, someone at school kicked her in the stomach for no reason, and she asked the school nurse if she could go home. She had the wind knocked out of her, and was not feeling well physically or emotionally. The nurse said no, but she went home anyway.
- [What Makes-Up the Peeps of Placerville](https://zoommedia.agency/what-makes-up-the-peeps-of-placerville/) - I had the delight of meeting Kathy Witherow, Board of Trustees Member of Marshall Foundation and Assistant to El Dorado County Supervisor Brian Veerkamp. Kathy exemplifies the people of Placerville in her passion and commitment to serving her community.
- [Volunteer - It's Contagious!](https://zoommedia.agency/volunteer-its-contagious/) - As a young professional, she sat across the desk from her boss, and received her annual performance review. It was a good review, but with one big challenge. Her boss gave her an action item that tasked her to volunteer in the El Dorado County community.
- [Prospecting Services](https://zoommedia.agency/prospecting-services/) - According to a CMO Survey, on a scale of 1-7, only 6.8% of respondents believe that social media is “very integrated,” while 16.7% believe that it's not integrated at all. How are you integrating your marketing?
- [411 on Creating Shareable Content](https://zoommedia.agency/411-on-creating-shareable-content/) - For a long time, I thought creating shareable content meant posting bit size pieces of information on social media with a social share link. I've learned over time that there's more to creating shareable content than a pithy Twitter or Facebook post.
- [It's not a flying car, but...](https://zoommedia.agency/its-not-a-flying-car-but/) - Alexa, Amazon’s new voice-activated personal assistant, takes things to an entirely new level. The Alexa Skills Kit (ASK) offers developers a collection of self-service APIs and tools that make it easy to create new voice-driven capabilities, like ordering pizza or getting your Fitbit results.
- [How we created more love in our life](https://zoommedia.agency/how-we-created-more-love-in-our-life/) - His voice was strong, as he sang “You are my sunshine, my only sunshine. You make me happy when skies are gray.” The others in the room cheerfully joined in without missing a beat. I struggled to keep my composure as tears flowed down my face. It was Thanksgiving and Dennis and I were visiting Ponte
- [Lessons I learned from Maria Manetti](https://zoommedia.agency/lessons-i-learned-from-maria-manetti/) - Life sometimes comes full circle and this is one of those moments. Let me begin, I had just graduated from fashion-college, and I had my dream job working for Manetti-Farrow, the sole distributor of the Gucci Accessory Collection. Maria Manetti, President and CEO, was the driving force and pioneer in developing the Gucci name in
- [Brian Veerkamp, "It's a bit like triage"](https://zoommedia.agency/brian-veerkamp-its-a-bit-like-triage/) - I had the pleasure of meeting with Brian K. Veerkamp, El Dorado County District 3 Supervisor and Marshall Foundation Board Member. As a transplant from the Bay Area, I was delighted to learn about this iconic man. Brian’s background is impressive; 32 years in fire service from volunteer to District Fire Chief, 14 years as
- [It's a bird, It's a plane...](https://zoommedia.agency/its-a-bird-its-a-plane/) - If you’ve seen an F-18 flying in your neighborhood, you might have already bumped into Jake Parsons. Jake has 20 years of service with the US Navy; 13 years in active duty and 7 in the reserve. As a top ranked pilot, Jake described the experience of flying, like being on vacation. “You use a
- [Meet Local Hero, Chief Tim Cordero](https://zoommedia.agency/meet-local-hero-chief-tim-cordero/) - It’s midnight, and you receive a call from the Sheriff’s department that your son was in a car accident involving alcohol and has been airlifted to Marshall Medical Center. You waken your spouse to tell them the news, and hope it’s a bad dream, it’s not. El Dorado County Division Chief, Tim Cordero, is doing
- [Andrea Howard Receives Award](https://zoommedia.agency/andrea-howard-marshall-foundation-trustee-of-the-year-award/) - “I lost my dad to suicide in 2011 and I would like to take this perfect opportunity to direct the $2,000 in honor of my dad, Gary Brown, to the Oak Ridge Mental Health Wellness Fund. Tifany Wong, an Oak Ridge High School junior, established the fund at the El Dorado Community Foundation after launching
- [Fun Home Integration!](https://zoommedia.agency/fun-home-integration-iphone-and-tv/) - We’re big fans of Apple products and have been very loyal to the brand; iPhones, tablets, laptops, and desktops - oh my, even Apple TV’s.
- [Celebrating 10 Years!](https://zoommedia.agency/celebrating-10-years/) - ZOOM like wine, has grown better with time! Please join us in celebrating 10 years of business with a new name, ZOOM Media. We're so much more than a cross-media company, and we believe our new name reflects our evolution. I started the business in May of 2009. Friends said I was crazy, and my
- [This is the way we do business!](https://zoommedia.agency/this-is-the-way-we-do-business/)
- [Ahead of their time: QR Code's roaring comeback](https://zoommedia.agency/ahead-of-their-time-qr-codes-roaring-comeback/) - As you navigate the world in the Covid-19 era you may be seeing funny barcode square on billboards, restaurant tables and even postcards. This is the Quick Response (QR) code and it has had a massive resurgence in the past few months. QR codes have been around since 1994, but app developers are the ones
- [The Case for Catalogues, Why Even Amazon Has Bought in](https://zoommedia.agency/the-case-for-catalogues-why-even-amazon-has-bought-in/) - Each business must work to find a successful combination between digital and print marketing. Providing alternative methods increases your likelihood of reaching a potential buyer, but how do we figure out which medium will be successful for the right demographic, or even the right product? In today's market e-commerce sites like Amazon have invested into print catalogues with
- [Haas School of Business Graduate Joins ZOOM Media](https://zoommedia.agency/haas-school-of-business-graduate-joins-zoom-media/) - UC Berkeley’s Haas School of Business graduate, Adam Osterdock, joins ZOOM Media as Director of Business Development where he focuses on the integration of social, digital, and print media implementation in marketing campaigns. He rejoined ZOOM directly after graduating from Haas School of Business, where he earned the Cal Alumni Leadership Award and represented UC
- [USPS processing of handcrafted and 3D Cards](https://zoommedia.agency/handcrafted-holiday-card-from-the-past/) - Grandma Bev was creative and full of delightful cheer. For years, she sent Holiday cards in 3-dimensional handcrafted envelopes, using shipping materials and trinkets that she collected. She lived near the water, and many of the cards had a boathouse theme. Here's Captain Lou, Bev's husband, and his Delta Tours. My favorite envelope is the

## Pages

- [WE ARE ZOOM MEDIA](https://zoommedia.agency/) - WE ARE ZOOM MEDIA WE AREZOOM MEDIA A marketing production agency specializing in campaign development We'll dive into every detail, shake up the status quo, and pore over data until we've nailed it. WE KNOW HOW TO BUILD SOLUTIONS FOR WHAT'S NOW, AND WHAT'S NEXT.
- [BLOG](https://zoommedia.agency/marketing-blog/) - Insights. News. And other musings. Whether it’s the latest trends in brand design, the ins-and-outs of social media, or the art of crafting killer content, we’re always uncovering something new and exciting. By — Published >>> No results. Janet Osterdock is ZOOM Media’s President and CEO where she focuses on campaign development and implementation. Janet
- [WHAT WE DO](https://zoommedia.agency/services/) - Your partner in diversity, influencer development, and marketing excellence. Supercharge your integrated marketing efforts MANAGEMENT Campaign Development Complex and Large Projects Integrated Platforms Online Ordering ENGAGEMENT Hypertargeting Integrated Campaigns Influencer Development Loyalty Marketing DESIGN Visual Communications Digital and Print Brand Development Accessibility Compliance AGENCY Director-level Support Flexible and Scalable On-demand Services Invisible Partner DIVERSITY AND INCLUSION INFLUENCER
- [CONTACT US](https://zoommedia.agency/connect/) - Let's connect. TELL US ABOUT YOUR NEXT PROJECT.DROP US A LINE OR SEND AN EMAIL. New Business Janet Osterdock(916) 717-1738 General Manager Dennis Osterdock(916) 390-0225 Mail PO Box 5285Auburn, CA. 95604(916) 939-8025
- [FILE UPLOAD](https://zoommedia.agency/upload/) - Send us what you have. CREATIVE FILES, DATA FILES, PROJECT MATERIALS...SHARE THEM WITH US. Easy upload. Click on the upload button Drag and drop files in the designated box Add your name, email address, and any comments, then click upload. UPLOAD(opens in a new tab)
- [ABOUT US](https://zoommedia.agency/about/) - With a heart for service and a commitment to excellence, we are invested in your success. MEET THE FACES BEHIND ZOOM MEDIA MEET THE FACES BEHIND ZOOM MEDIA
- [PRIVACY POLICY](https://zoommedia.agency/privacy-policy/) - Who we are Our website address is: https://zoommedia.agency What personal data we collect and why we collect it When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your

## Categories

- [Uncategorized](https://zoommedia.agency/category/uncategorized/)
- [Marketing Strategy](https://zoommedia.agency/category/marketing/)
- [Social Media](https://zoommedia.agency/category/blogs-and-online-social-networking/)
- [USPS Info](https://zoommedia.agency/category/increasing-cost-of-direct-mail/)
- [Marketing Technology](https://zoommedia.agency/category/research/)
- [Kicks & Giggles](https://zoommedia.agency/category/for-the-fun-of-it/)
- [SMS Marketing](https://zoommedia.agency/category/sms-marketing/)
- [Security Alert](https://zoommedia.agency/category/online-scams/)
- [Direct Mail](https://zoommedia.agency/category/mail-services/)
- [Team ZOOM](https://zoommedia.agency/category/team-zoom/)
- [Email Marketing](https://zoommedia.agency/category/effect-email-outreach/)
- [Unique Storytelling](https://zoommedia.agency/category/marketing-case-studies/)
- [Target Marketing](https://zoommedia.agency/category/hyper-targeting/)
- [Competitive Edge](https://zoommedia.agency/category/biz-climate/)

## Tags

- [declining advertising](https://zoommedia.agency/tag/declining-advertising/)
- [marketing clutter](https://zoommedia.agency/tag/marketing-clutter/)
- [Social Media](https://zoommedia.agency/tag/social-media/)
- [growth of facebook social media](https://zoommedia.agency/tag/growth-of-facebook-social-media/)
- [measure social media](https://zoommedia.agency/tag/measure-social-media/)
- [business](https://zoommedia.agency/tag/business/)
- [print technology](https://zoommedia.agency/tag/print-technology/)
- [variable digital print](https://zoommedia.agency/tag/variable-digital-print/)
- [direct mailing services](https://zoommedia.agency/tag/direct-mailing-services/)
- [USPS and mail services](https://zoommedia.agency/tag/usps-and-mail-services/)
- [new smartphone technology](https://zoommedia.agency/tag/new-smartphone-technology/)
- [Google Alerts](https://zoommedia.agency/tag/google-alerts/)
- [Online Conversations](https://zoommedia.agency/tag/online-conversations/)
- [Reputation Management](https://zoommedia.agency/tag/reputation-management/)
- [Facebook](https://zoommedia.agency/tag/facebook/)
- [sales](https://zoommedia.agency/tag/sales/)
- [direct email marketing](https://zoommedia.agency/tag/direct-email-marketing/)
- [Marketing](https://zoommedia.agency/tag/marketing-2/)
- [Donations](https://zoommedia.agency/tag/donations/)
- [philanthropy](https://zoommedia.agency/tag/philanthropy/)
- [Blogging](https://zoommedia.agency/tag/blogging/)
- [Hot Marketing](https://zoommedia.agency/tag/hot-marketing/)
- [Twitter](https://zoommedia.agency/tag/twitter/)
- [integrated marketing](https://zoommedia.agency/tag/integrated-marketing/)
- [hyper-targeting](https://zoommedia.agency/tag/hyper-targeting/)
- [Pinterest](https://zoommedia.agency/tag/pinterest/)
- [mobile marketing](https://zoommedia.agency/tag/mobile-marketing/)
- [giving campaigns](https://zoommedia.agency/tag/giving-campaigns/)
- [social media consultants](https://zoommedia.agency/tag/social-media-consultants/)
- [database management](https://zoommedia.agency/tag/database-management/)
- [copyright infringement](https://zoommedia.agency/tag/copyright-infringement/)
- [engagement marketing](https://zoommedia.agency/tag/engagement-marketing/)
- [Cool Apps](https://zoommedia.agency/tag/cool-apps/)
- [Giving Thanks](https://zoommedia.agency/tag/giving-thanks/)
- [Using video](https://zoommedia.agency/tag/using-video/)
- [Personal Message](https://zoommedia.agency/tag/personal-message/)
- [Storytelling](https://zoommedia.agency/tag/storytelling/)
- [Generation Y](https://zoommedia.agency/tag/generation-y/)
- [Augmented Reality](https://zoommedia.agency/tag/augmented-reality/)
- [Diversity](https://zoommedia.agency/tag/diversity/)
- [3-D Printing](https://zoommedia.agency/tag/3-d-printing/)
- [kicks and giggles](https://zoommedia.agency/tag/kicks-and-giggles/)
- [#PetTherapy](https://zoommedia.agency/tag/pettherapy/)
- [Creativity](https://zoommedia.agency/tag/creativity/)
- [Curious](https://zoommedia.agency/tag/curious/)
- [Entrepreneurship](https://zoommedia.agency/tag/entrepreneurship/)
- [AI in marketing](https://zoommedia.agency/tag/ai-in-marketing/)
- [Marketing consistency](https://zoommedia.agency/tag/marketing-consistency/)

## Stats Types

- [view](https://zoommedia.agency/wpa-stats-type/view/)
- [Safari](https://zoommedia.agency/wpa-stats-type/safari/)
- [Macintosh](https://zoommedia.agency/wpa-stats-type/macintosh/)
- [iPhone](https://zoommedia.agency/wpa-stats-type/iphone/)
- [Chrome](https://zoommedia.agency/wpa-stats-type/chrome/)
- [Android](https://zoommedia.agency/wpa-stats-type/android/)
- [Windows](https://zoommedia.agency/wpa-stats-type/windows/)
- [Linux](https://zoommedia.agency/wpa-stats-type/linux/)
- [Firefox](https://zoommedia.agency/wpa-stats-type/firefox/)